CRM & Lead Automation Manager I $40-$100/hour (Base hourly + Performance bonus)

Home Offer 365 is looking for an experienced CRM & Lead Automation Consultant to help us build, organize, automate, and continuously improve our lead-management system.

We generate a high volume of inbound homeowner leads through digital marketing, social media, websites, and referrals.

Your goal is simple:

Make sure every lead is captured, contacted, followed up with, nurtured, tracked, and never falls through the cracks.

We’re looking for a hands-on builder, not someone who only provides recommendations.

What You’ll Do

• Build and optimize our CRM pipelines
• Create automated lead routing and assignments
• Build SMS and email drip campaigns
• Create speed-to-lead and no-answer follow-up
• Build appointment reminders and missed-appointment campaigns
• Create long-term nurture and old-lead reactivation campaigns
• Manage stages, tags, tasks, and follow-up workflows
• Integrate Facebook/Meta, websites, SMS, email, dialers, and calendars
• Work with Zapier, Make, APIs, and webhooks
• Identify leads that aren’t being properly worked
• Build dashboards and conversion reporting
• Continuously improve lead follow-up and conversion

Initial On-Site Onboarding - Expenses Paid

This position will become remote, but we’re looking for someone who can spend approximately the first 1-2 weeks at our Lebanon, PA office working directly with our team.

Home Offer 365 will cover approved travel expenses, including:

Airfare Hotel Meals Ground Transportation

We want you to understand our operation firsthand before building and improving the system., * Have you built campaigns specifically to reactivate old or unresponsive leads? If yes, approximately how large was the database and what results did you achieve?

• What experience do you have integrating CRMs with Facebook/Meta leads, websites, dialers, SMS, email, calendars, Zapier, Make, APIs, or webhooks?
• If you joined us and discovered that hundreds of leads had no recent activity, no next task, and inconsistent pipeline stages, what would you do during your first week?
• If given the opportunity, how soon would you be available to start, and approximately how many hours per week could you dedicate to Home Offer 365?
• After an initial Zoom interview and meeting our team, would you be willing and available to travel to our corporate office in Lebanon, Pennsylvania for approximately 1-2 weeks of on-site onboarding and system development? All approved airfare, hotel, meals, and transportation expenses would be paid by the Company.

• 3+ years of hands-on CRM/automation experience preferred
• Experience with GoHighLevel, HubSpot, Salesforce, Zoho, Podio, Follow Up Boss, or similar
• Strong SMS/email automation experience
• Experience with Zapier, Make, APIs, or webhooks
• Experience managing high-volume lead pipelines
• Strong understanding of sales funnels and lead nurturing
• Real estate or high-volume sales experience is a plus
• Able to travel to Lebanon, PA for the initial 1-2 weeks, * How many years of hands-on experience do you have building and managing CRM systems and lead automations?
• Which CRM platforms have you personally built or managed? Please list the platforms and briefly describe your level of experience with each.
• Do you have experience working with a real estate investment company, real estate brokerage, mortgage company, or other high-volume real estate sales organization? If yes, please describe your role and responsibilities.

$40/Hour + Performance Bonuses

This will begin as a consulting/contract position focused on building and improving our CRM infrastructure.

After the initial build, we want the right person to continue working with us weekly to monitor, maintain, troubleshoot, and improve the system.

There is also potential to transition into a full-time position., You’ll work directly with our CEO, COO, Marketing, Appointment Setting, Acquisitions, Transaction, Dispositions, and Technology teams.

You’ll have direct access to the people using the CRM every day so you can quickly identify problems, build solutions, and measure results.

Full-Time Employee Benefits

If the position transitions to full-time employment, eligible employees may receive:

Health Insurance 401(k) PTO Paid Holidays Performance Bonuses Professional Development Career & Leadership Growth

Bonus: Send us a short Loom video, screenshots, or examples of CRM systems and automations you’ve personally built.

We Want a Builder

If you know how to turn a CRM into a system where no lead gets lost and every opportunity receives the right follow-up, we’d like to meet you.

Pay: $40.00 - $100.00 per hour, * 401(k)

• Employee discount
• Health insurance
• Paid time off
• Referral program
• Relocation assistance