Customer Relationship Management Specialist

Building and executing AI-powered, hyper-segmented campaigns across a large buyer and prospect database, this should be segmented by industry, geography, behaviour and asset type, ensuring campaigns are targeted and every message reaches the right company at the right timeRunning large-scale email marketing through platforms, with a focus on list growth, data acquisition and performanceManaging Google Ads campaigns from brief to optimisation, using automation and analytics to maximise ROI, working with an external agencyUsing CRM and data tools to manage, segment and enrich contact data, including SIC/NAICS code research to identify and target new prospect poolsApplying predictive analytics to interpret audience interest forecasts and shape campaign timing and strategyPresenting performance data into compelling visual stories using AI-assisted tools

At least 2-3 years in CRM role with some knowledge of Paid Media and SEOProven skills in using AI toolsStrong CRM and database management skills. Proven skills working with large, complex contact lists and making segmentation decisionsTrack record running high-volume email campaigns with measurable resultsGoogle Ads / PPC experience, including planning, execution and ongoing optimisationSolid social media marketing across LinkedIn, Facebook and InstagramSEO experience, including keyword research, on-page optimisation and link buildingGDPR-aware and confident handling data responsibly across international markets The company offer excellent benefits and a chance to develop this new position in their marketing team.