Paid Media Analyst

Placr Recruitment are looking for an experienced Senior Paid Media Analyst to join a growing and innovative digital marketing agency based in Brighton. This is an excellent opportunity for a commercially minded Paid Media professional who is passionate about delivering outstanding results across a diverse portfolio of eCommerce and lead generation clients. This role offers genuine career progression, with the opportunity to move into either a people management or account management position in the future, whilst helping shape the strategic direction of the Paid Media department., * Create, manage and optimise Paid Media campaigns across Google Ads and Microsoft Ads.

• Conduct keyword, audience and competitor research to support campaign strategy.
• Collaborate with Organic, Data, Creative and Technical teams to deliver integrated marketing strategies.
• Manage campaign budgets, pacing and bidding strategies to achieve KPIs including CPA, ROAS, lead quality and revenue growth.
• Continuously optimise targeting, audience segmentation, ad copy, landing pages and account structures.
• Monitor campaign performance daily, identifying trends, opportunities and areas for improvement.
• Build strong client relationships and act as a trusted point of contact.
• Analyse performance data using Google Analytics 4, Google Ads and Looker Studio.
• Work alongside Data teams to ensure accurate tracking, attribution and reporting.
• Conduct A/B testing across creative assets, landing pages, audiences and bidding strategies.
• Support conversion rate optimisation (CRO) initiatives.
• Produce detailed performance reports and present insights and recommendations to clients.
• Assist with audits for existing and prospective clients.
• Support forecasting, budget planning and seasonal campaign strategies.
• Review and optimise product feeds within Google Merchant Center.
• Stay up to date with industry trends, platform developments and AI-driven marketing tools.
• Contribute to team development, knowledge sharing and process improvements.

• Strong experience managing Google Ads and Microsoft Ads campaigns.
• Excellent knowledge of Google Analytics 4.
• Experience managing Search, Shopping, Performance Max and Remarketing campaigns.
• Strong understanding of attribution models, conversion tracking and enhanced conversions.
• Experience using Google Tag Manager, Consent Mode and tracking solutions.
• Ability to interpret campaign data and provide actionable recommendations.
• Experience with budget management, bid strategies and ROI optimisation.
• Proficiency in Looker Studio and performance reporting.
• Strong analytical and problem-solving skills.
• Experience writing high-performing ad copy.
• Knowledge of A/B testing methodologies.
• Excellent communication and presentation skills.
• Strong client relationship management experience.
• Commercially aware with an understanding of wider business objectives.
• Ability to manage multiple campaigns and priorities simultaneously.
• Understanding of CRO principles and customer journey optimisation.
• Knowledge of AI-driven campaign management and automation tools.
• Proficiency with Microsoft Office and Google Workspace.

Desirable

• Experience with Paid Social platforms including Meta, LinkedIn or TikTok.
• Experience with Programmatic Advertising.
• Experience managing eCommerce campaigns.
• Knowledge of Google Merchant Center and product feeds.
• Experience in forecasting, media planning and budget management.

• 28 days annual leave plus bank holidays
• Hybrid working model
• Central Brighton office location
• Enhanced maternity, paternity, adoption and sick pay
• Employee Assistance Programme (EAP)
• Scottish Widows pension scheme
• Personal development plan with bi-annual reviews
• Annual salary review
• Office closure between Christmas and New Year
• Eye test vouchers
• Ongoing training and development opportunities
• Employee referral bonus scheme
• Regular company social events
• Summer and Christmas parties
• Amazon voucher on your birthday
• Complimentary artisan coffee, fruit, cakes and treats
• Strong culture of internal promotion and career progression