PPC Growth Strategist | Data-Driven Paid Ads

We are looking for an enthusiastic and bright PPC Specialist to join our friendly digital marketing team. We manage all aspects of the business, making this an exciting opportunity with the prospect of excellent career progression within the company. The right applicant should be self-motivated, ambitious, articulate and above all, eager to learn. The ideal candidate should have in-depth hands-on experience in pay-per-click (PPC) advertising with a keen interest to apply their skills and develop their expertise.You will be involved in a range of stimulating activities across a range of paid advertising channels; such as Google Ads, Microsoft Ads and Facebook Ads. You will be evaluating and improving campaign performance, evaluating keyword and ad performance, amending bids, implementing strategic changes to paid accounts, identifying ways to grow paid acquisition, in addition to a range of other exciting tasks. You will work closely with the fast-growing digital marketing team, the ability to communicate and collaborate effectively is essential.Our bright and friendly offices, with spectacular views of the city are based in Central London (WC1X) - within walking distance from various underground and train stations such as Russell Square, Chancery Lane, Kings Cross, and Farringdon.Key ResponsibilitiesDaily management of PPC accounts and paid advertisingCompetitor analysisGrowing all paid advertising channelsBudget management across advertising channelsApplying and ensuring Google best practices where appropriate on Google Ads and respective best practices for other paid advertising channelsIdentifying new ways to grow, enhance and optimise paid advertising channelsCreating in-depth reports to analyse data and calculate important metrics (CLTV, CAC, Retention Rate) to help guide paid acquisition strategyKey SkillsA strong background in pay-per-click (PPC) advertising with a minimum 2 - 5 years’ hands-on experience (required)A keen interest in paid advertising, paid search and digital marketing trendsIn depth knowledge of paid advertising channels such as Google Ads, Microsoft Ads and Facebook AdsDeep understanding of keyword research, match types, negative keywords, quality scores, ad rank and other components of paid searchExperience managing paid search campaigns that use automated biddingHave an exceptionally high standard of English and grammarPassionate about attention to detail and take pride in maintaining high standards throughout your workExcellent analytical skills to help evaluate and improve paid search performance when assessing auction insights and identifying opportunities for campaign optimisationsThe ability to work closely and collaboratively with other team membersThe ability to conduct in depth data analysis and manipulate data effectivelyExperience using Google AnalyticsIs articulate, analytical and methodicalIs results-driven and highly motivated with a problem-solving attitudeHas a high level of organisation and the, ability

to work efficiently and effectivelyHas a solid team spirit, and strong work ethicIs proactive and enthusiasticDesirable but not EssentialExperience working in health and well-being or pharmaceutical-related paid search or paid advertising accountsThis is an excellent opportunity to work in an exciting company and gain unique, valuable experience.Central London (WC1X) office with spectacular views of the city and within walking distance from various underground and train stations such as Russell Square, Chancery Lane, King’s Cross and FarringdonFun and friendly office environment (table football, fruit bowls, cakes and snacks, drinks fridge, etc.)Employee DiscountFree ParkingExcellent mentorship and career developmentBlueLight card DiscountPrivate Medical Insurance (activated after probation), with rewards including:Up to 50% off gym memberships (PureGym, Virgin Active, Nuffield Health)Discounted Apple Watch purchasesUp to 40% off fitness trackers and smartwatches (Garmin, Fitbit, Samsung, Polar, Withings)Discounted cinema tickets (Vue, ODEON)30% off Merlin attractions (e.g. Alton Towers, Thorpe Park)Up to 20% off hotel bookings (up to 4 per year) with ExpediaDiscounts on Waitrose shopping and Mindful Chef food boxesUp to 75% off selected Champneys spa breaksVitality American Express Credit Card with up to 2% cashbackAccess to Rakuten TV on-demand movie rentals30-day Deliveroo Plus Gold membership includedWeekly discounts at ItsuUp to 25% off luxury hotels with Mr & Mrs SmithExclusive discounts at Gymshark and SportsShoes12-month Fiit fitness membership includedUp to 25% off bikes or 15% off Turbo e-bikes plus equipment discounts12-month Headspace subscription includedUp to £1,026 cashback on Peloton Tread or £630 on Peloton Bike/Bike+Free Allen Carr Easyway stop smoking programme (worth up to £379)ScheduleMonday to FridayJob Types: Full-time, PermanentPay£50,000.00 - £65,000.00 per yearEducationA-Level or equivalent (required)ExperienceGoogle Ads: 3 years (preferred)Join our newsletter and receive an exclusive 5% off your next order. #J-18808-Ljbffr