Director of Digital Demand Generation

We are looking for a data-driven and hands-on Director of Digital Demand Generation to build and scale our digital acquisition engine. This leader will own paid search, account-based marketing and digital campaign performance-turning marketing investment into qualified pipeline and measurable revenue.

The ideal candidate combines strategic leadership with deep executional expertise. You know how to build sophisticated Google Ads programs, activate target accounts through Terminus and continually optimize performance across the entire journey-from initial engagement through opportunity creation.

What You’ll Do

• Develop and lead the global digital demand generation strategy across paid search, paid social, display, retargeting and account-based marketing.
• Own Google Ads strategy and execution, including campaign architecture, keyword strategy, bidding, audience targeting, landing-page testing and budget optimization.
• Lead the organization’s Terminus strategy, including account segmentation, intent-based targeting, advertising, engagement programs and Sales activation.
• Build coordinated campaigns that engage buying committees across priority accounts and market segments.
• Manage digital budgets and allocate investment based on pipeline contribution, conversion performance and business priorities.
• Establish performance targets across MQLs, qualified opportunities, pipeline, customer acquisition cost and return on marketing investment.
• Partner with Marketing Operations to improve tracking, attribution, lead routing, enrichment and reporting.
• Work closely with regional Demand Generation, Product Marketing, Content, Web and Sales teams to translate growth priorities into integrated campaigns.
• Improve landing pages and conversion paths through structured experimentation and A/B testing.
• Identify new channels, technologies and audience strategies that can expand demand beyond traditional paid search.
• Build, coach and develop a high-performing digital demand team while effectively managing agency and technology partners.
• Present results, insights and investment recommendations to senior Marketing and Sales leadership.

What Success Looks Like

• Increased qualified pipeline contribution from digital programs.
• Improved Google Ads efficiency, lead quality and conversion rates.
• Stronger engagement and opportunity creation within target accounts.
• Reduced dependence on a single source of digital demand.
• Clear visibility into campaign performance from spend through revenue.
• A disciplined experimentation program that produces measurable improvements each quarter.

• 8+ years of experience in digital demand generation, performance marketing or growth marketing, preferably within B2B SaaS.
• 3+ years of experience leading teams, agencies or complex cross-functional programs.
• Advanced, hands-on expertise with Google Ads, including Search, Performance Max, audience targeting, bidding and conversion optimization.
• Demonstrated experience with Terminus or a comparable ABM platform.
• Strong understanding of account-based marketing, buying committees, intent data and Sales activation.
• Proven ability to manage significant media budgets and make investment decisions based on pipeline and revenue performance.
• Experience with CRM, marketing automation, analytics and attribution platforms such as Salesforce, HubSpot, Marketo or similar technologies.
• Strong analytical skills with the ability to turn performance data into clear actions and executive recommendations.
• Experience testing landing pages, campaign creative, offers, audiences and conversion experiences.
• A collaborative leadership style and the ability to align global and regional stakeholders.

What Sets You Apart

• You are equally comfortable developing a global strategy and working directly inside an advertising platform.
• You optimize for qualified pipeline-not clicks, impressions or form fills alone.
• You understand how to connect anonymous account engagement, known leads and Sales activity into one coordinated motion.
• You know when to scale a campaign, when to improve it and when to stop investing.
• You bring curiosity, commercial judgment and a strong bias toward measurable action.