Head of eCommerce - Amazon & Marketplaces

Ottomanson is seeking an experienced, hands-on Head of eCommerce to lead the commercial performance of our retail marketplace business across Amazon Vendor Central (1P), Home Depot, Walmart, Lowe’s, and Wayfair.

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This position combines P&L ownership, marketplace strategy, and direct advertising management. We’re looking for someone who can analyze performance, make informed commercial decisions, and personally execute advertising strategies rather than simply oversee an agency or team.

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You’ll work directly with executive leadership and collaborate with an established marketplace operations team responsible for day-to-day execution., 1. Marketplace P&L & Commercial Strategy, * Analyze large datasets across sales, advertising, profitability, and inventory to identify actionable opportunities. \n

• Investigate marketplace performance declines and operational problems to determine root causes. \n

• Test new marketplace advertising tools, promotional programs, and growth opportunities. \n

• Evaluate results and continuously refine marketplace strategies. \n

• Serve as a commercial point of contact for Burlington wholesale programs as needed. \n

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• Demonstrated hands-on experience with Amazon Vendor Central (1P), including direct responsibility for commercial performance and P&L. \n

• Proven experience personally managing Amazon Ads at meaningful scale. \n

• Hands-on advertising experience with at least one additional platform: Home Depot Orange Apron Media or Walmart Connect. \n

• Experience managing pricing, promotions, profitability, and marketplace growth. \n

• Strong understanding of marketplace advertising metrics, including ROAS, ACOS, TACOS, and their relationship to overall business profitability. \n

• Experience managing large product catalogs, including product variations, new launches, and content optimization. \n

• Advanced Excel and analytical skills, with the ability to turn complex datasets into actionable decisions. \n

• Strong independent problem-solving skills and demonstrated ability to resolve marketplace issues. \n

What Makes Someone Successful in This Role\n

We’re looking for someone who thinks like a business owner, not just an advertising manager.

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The ideal candidate understands that improving advertising metrics doesn’t always mean improving profitability. They can balance revenue growth, margins, inventory availability, customer experience, and advertising investment when making decisions.

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They are analytical, proactive, comfortable solving complex problems independently, and willing to remain directly involved in campaign execution., We are looking for a commercially driven eCommerce professional who wants meaningful ownership of marketplace performance and the opportunity to directly influence business growth.

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• Own revenue, profitability, and commercial performance across Amazon, Home Depot, Walmart, Lowe’s, and Wayfair. \n

• Develop pricing, promotional, and advertising investment strategies based on product-level and marketplace profitability. \n

• Monitor key business metrics, identify performance trends, and take corrective action when necessary. \n

• Identify opportunities to increase profitable revenue while protecting marketplace competitiveness. \n

• Present performance insights, business risks, and recommendations to executive leadership. \n

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1. Advertising Strategy & Hands-On Management

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• Personally manage advertising across Amazon Ads, Home Depot Orange Apron Media, and Walmart Connect. \n

• Build, optimize, and scale campaigns, including budgets, bids, targeting, placements, and campaign structures. \n

• Analyze search terms, campaign performance, product-level profitability, and advertising efficiency. \n

• Identify opportunities to increase investment in high-performing products and reduce inefficient spending. \n

• Develop and test new advertising strategies to improve marketplace performance. \n

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1. Amazon Vendor Central & Marketplace Management

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• Own the commercial performance of our Amazon Vendor Central (1P) business. \n

• Monitor Amazon retail economics, including Net PPM, product availability, and advertising eligibility. \n

• Work with Amazon Vendor Managers and other marketplace contacts to resolve commercial and operational issues. \n

• Coordinate with internal teams to resolve issues affecting product availability, listings, and sales. \n

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1. Product Catalog, Content & Inventory Strategy

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• Identify opportunities to improve product listings, content, variations, and marketplace visibility. \n

• Analyze competitor listings, customer reviews, search trends, and product performance to identify improvement opportunities. \n

• Prioritize new product launches and evaluate early sales performance. \n

• Provide the marketplace operations team with clear priorities and recommendations for execution. \n

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Ottomanson is a home products company with a strong presence across major U.S. retail marketplaces. Our product assortment includes rugs, floor coverings, and other home products.