Paid Social Specialist

Opportunity for a Paid Social Specialist to join a leading independent performance marketing agency, supporting a major B2B & B2C CPG brand., * Build, launch and optimise Paid Social campaigns, primarily across Meta, with exposure to TikTok, Pinterest, Snapchat and Reddit

• Manage day-to-day campaign execution, pacing, budgets and performance monitoring
• Support creative testing, audience development and campaign optimisation
• Use platform analytics, GA4 and creative insights to identify opportunities for improvement
• Maintain campaign tracking, pixel/CAPI health and measurement accuracy
• Collaborate with Creative, Analytics, Product and senior Channel Leads to improve performance
• Document campaign learnings and contribute to testing, automation and continuous improvement

• Hands-on Paid Social experience, including campaign builds, launches and optimisation
• Strong familiarity with Meta Ads Manager
• Experience with TikTok, Pinterest, Snapchat, Reddit and/or LinkedIn is advantageous
• Comfortable using GA4 and platform analytics to inform optimisation decisions
• Strong Excel/Google Sheets, reporting and presentation skills
• Clear communicator with strong organisational skills and a data-driven mindset

• Award-winning culture
• Managing over $4bn in digital media annually
• Global client base of category-leading commerce brands spanning multi-million-dollar, multi-market relationships
• Full-funnel, performance-driven, product-led media agency focused on measurable business outcomes and sustainable client growth
• Experts across Retail Media, CPG, eCommerce, Paid Media and Streaming/CTV
• Technology-led environment focused on automation, scalability, efficiency and data-driven decision-making, Grey Matter. Intelligent recruitment for the digital, technology, marketing and media sectors. Based in London, we partner with B2B & B2C technology companies, global brands, start-ups, publishers and agencies to find talent in London, across the UK and internationally.

Our Marketing Team are specialists in digital marketing industry across B2B and B2C roles and work with a range of companies from disruptive fintech’s to established marketing SaaS platforms and rapidly growing ad technology tools to digital marketplaces.

The key roles they hire for are Digital Marketing, Content Marketing, PPC, Paid Social, CRM, Social Media, Email and CRM Marketing. Our portfolio of roles includes a variety of mid-senior and executive level roles.