Social Media Specialist

We are seeking a dynamic and innovative Social Media Specialist to elevate our brand presence across multiple digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to engage audiences and strengthen our online community. Your expertise in digital marketing tools and creative media editing will drive impactful storytelling that resonates with diverse audiences. Join us to shape vibrant social narratives, foster meaningful relationships, and contribute to our brand’s growth through strategic content marketing and social media management., * Develop and implement comprehensive social media strategies aligned with marketing goals to increase brand awareness and engagement.

• Create, curate, and schedule engaging content across various platforms including Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity for informed decision-making.
• Design eye-catching graphics and videos utilizing Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) to enhance content appeal.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Analyze social media performance using analytics tools such as Google Analytics and platform-specific insights to optimize future campaigns.
• Maintain consistent brand voice and messaging across all channels while engaging actively with followers through comments, messages, and community interactions.

• Proficiency in social media platforms’ management tools including Hootsuite, Buffer, or similar applications.
• Experience with social listening tools for trend analysis and reputation management.
• Skilled in graphic design and media editing using Adobe Photoshop, Illustrator, Premiere Pro or comparable software.
• Ability to craft compelling written content tailored for diverse audiences with excellent proofreading skills.
• Familiarity with digital marketing performance monitoring through Google Analytics and other analytics platforms.
• Knowledge of paid advertising strategies on Facebook Advertising and experience managing campaign budgets effectively.
• Understanding of branding principles combined with excellent relationship management skills for influencer outreach and partnership development.
• Ability to analyze marketing data to measure campaign success and inform strategic decisions in digital marketing performance monitoring.

Join us as a Social Media Specialist to unleash your creativity, harness the power of digital storytelling, and make a tangible impact on our brand’s online presence!

Pay: $18.00 - $23.00 per hour