Franchise Business Consultant-Orangetheory Fitness

The Franchise Business Consultant (FBC) is a senior field leadership role accountable for overall franchise business performance across an assigned territory of approximately 100-150 studios (25-50 franchisees). This role serves as the primary strategic business advisor for franchisees and partners closely with a Franchise Fitness Consultant (FFC) to drive enterprise outcomes including revenue growth, profitability, intro acquisition, member retention, and leadership capability.

Location Note: The Franchise Business Consultant (FBC) is based within their assigned territory and provides support across multiple states and communities. This role requires up to 65% travel within the territory to visit franchise studios. When not traveling, the FBC will work from a remote home office.

Mid-Atlantic Region: Washington DC, Maryland, Delaware, North Carolina, Virginia

Purpose/Impact: (Duties & Essential Functions)

• Own business performance across assigned franchisees including revenue, profitability, intro acquisition, and retention
• Lead annual and quarterly business planning with franchisees
• Conduct P&L and KPI reviews to identify risks and opportunities
• Coach franchisees on four-wall economics, labor optimization, utilization, and pricing strategies
• Collaborate with Learning & Development teams to develop training programs that address performance gaps, opportunities and operational needs for Franchisees
• Act as the liaison between Franchisees and Corporate, ensuring effective flow of communication
• Guide studios through enterprise initiatives, pilots, promotions and system-wide rollouts
• Review studio compliance, network certification and brand experience requirements
• Drive adoption, accountability, and measurable outcomes

Key Performance Indicators (KPIs)

• Revenue growth
• Intro acquisition & conversion
• Member retention / attrition
• Studio profitability and margin improvement
• Performance Academy adoption and outcomes
• Franchisee engagement

• 1- 3 years Orangetheory Fitness studio (or other boutique fitness) experience preferred
• 1-3 years Multi-unit leadership, franchise business consultant role or small business owner experience
• Proven leadership experience in fitness environments
• Proficiency in Microsoft Office Suite, particularly Word, Excel, PowerPoint, and Outlook
• Strong analytical and business acumen
• Excellent verbal and written communication skills to interact with various stakeholders
• Associate’s degree OR equivalent work experience in a business support role; Bachelor’s degree (preferred). Relevant fields include Business, Operations, Finance, or related discipline

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Friday’s between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities

• Professional Development Opportunities Team Building, Employee Engagement Activities & so much more *, Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

• Remote optional: Fridays On-site days: Mondays, Tuesdays, Wednesdays and Thursdays *

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Franchise Business Consultant to join its Orangetheory team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.