Digital Analyst

You’ll support a range of client accounts, looking at how users behave online to inform CRO test ideas and reporting. It’s a hands-on role for someone who enjoys getting stuck into the data and is comfortable with tagging and technical marketing, but who can also explain what the numbers mean in a way that lands with client stakeholders.

• Bring together data from GA4, GTM, Google Ads, Meta and BigQuery, and turn it into clear dashboards and reports
• Review conversion funnels on client websites and campaigns to find where users drop off and where revenue is being lost
• Evaluate A/B and multivariate tests, form hypotheses from the data and report on results and commercial impact
• Draw on heatmaps, session recordings and on-site behaviour tools to prioritise what to test next
• Talk stakeholders through your findings and recommendations, from technical teams to senior marketing leads
• Work alongside the team on tagging, event tracking and data layer set-up
• Help bring AI into day-to-day workflows and client solutions
• Stay on top of platform updates, measurement changes and CRO best practice

Our client is a specialist digital analytics consultancy. They’re looking for a Digital Analyst to join their growing them during a period of growth. They partner with global brands and agencies to turn complex data into clear, actionable conversion strategies, working across e-commerce, retail and FMCG. Great opportunity for an Analyst with 1-3 years of experience looking for a role with impact, ownership and development., * Strong CRO, digital analytics or a similar performance marketing role

• Hands-on experience with GA4 and GTM, plus an A/B testing tool such as Optimizely, VWO, AB Tasty or Adobe Target
• Confident SQL, with experience querying data warehouses (BigQuery ideally)
• Experience creating dashboards and reports in Power BI, Looker Studio or a similar tool
• A good grasp of the statistics behind testing, including significance, confidence intervals and sample sizes
• Clear, confident communicator, both written and spoken
• Well organised, and able to keep several client projects moving at once

Bonus points for:

• Experience with heatmap or session replay tools such as Hotjar, Contentsquare or Microsoft Clarity
• Knowledge of ad platform data and attribution modelling
• Python
• Some familiarity with CMS platforms and front-end basics (HTML, CSS, JavaScript)

• Salary of up to £45,000 + benefits
• Hybrid + flexible working, with two days a week in Leeds
• Join the business at an exciting time of growth
• A smaller, more personal environment where your work is noticed
• The chance to help build and shape the CRO function as it expands

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.