Senior Consultant - Data Activation (Adobe AJO/AEP)

The Senior Consultant, Data Activation designs and delivers data-driven customer engagement, personalization, and journey orchestration solutions across enterprise marketing technology platforms. The role combines hands-on platform expertise with consulting delivery, working across marketing, data, technology, analytics, and creative teams to turn customer strategies into scalable, multi-channel activation solutions., · Design, configure, test, and launch personalized customer journeys and campaigns across digital channels.

· Translate business use cases into audience, identity, event, consent, personalization, integration, and measurement requirements.

· Build scheduled, event-triggered, behavioral, and audience-based journeys using conditions, branching, sequencing, suppression, and re-entry logic.

· Lead discovery workshops and produce journey designs, functional requirements, solution documentation, data mappings, test plans, and implementation roadmaps.

· Partner with data engineers and architects to validate customer profiles, behavioral events, audience qualification, identity resolution, and activation readiness.

· Configure and support Adobe Journey Optimizer journeys, campaigns, audiences, events, personalization, templates, fragments, and custom actions.

· Integrate activation platforms with customer data platforms and enterprise systems using APIs, webhooks, JSON payloads, and event-driven patterns.

· Plan and support system integration testing, user acceptance testing, cutover, production validation, and post-launch stabilization.

· Manage workstream scope, milestones, risks, dependencies, decisions, and stakeholder communications.

· Mentor junior team members and contribute reusable methods, accelerators, templates, and delivery standards.

The ideal candidate brings broad experience with customer engagement or marketing automation platforms, along with required hands-on experience in Adobe Journey Optimizer and working knowledge of Adobe Experience Platform., · 5+ years of experience in marketing technology, customer data, campaign management, personalization, digital activation, or related consulting delivery.

· Strong hands-on experience with at least one enterprise journey orchestration, customer engagement, or marketing automation platform.

· Hands-on Adobe Journey Optimizer experience, including journey configuration, audiences, events, personalization, testing, and deployment.

· Working knowledge of Adobe Experience Platform, including profiles, audiences, schemas, datasets, identity, events, or related activation capabilities.

· Experience designing multi-step customer journeys and translating business requirements into functional and technical implementation requirements.

· Experience with customer data platforms, audience segmentation, consent, event-driven activation, personalization, and identity concepts.

· Familiarity with REST APIs, webhooks, JSON, authentication concepts, and common marketing technology integration patterns.

· Experience supporting solution design, testing, deployment, cutover, and production stabilization.

· Demonstrated ability to lead client-facing workshops and communicate clearly with business, marketing, data, engineering, and executive stakeholders.

· Bachelor’s degree in a relevant discipline or equivalent professional experience., · Experience with additional platforms such as Adobe Campaign, Salesforce Marketing Cloud, Braze, Iterable, Marketo Engage, or comparable technologies.

· Experience with Adobe Real-Time CDP, Customer Journey Analytics, Adobe Target, Adobe Analytics, or other Adobe Experience Cloud products.

· Experience activating email, push, SMS, in-app, web, paid media, or other addressable channels.

· Knowledge of SQL, cloud data platforms, composable marketing technology architectures, or data validation methods.

· Experience with platform migrations, consent and preference management, deliverability, or privacy-sensitive activation.

· Relevant Adobe or other marketing technology certification.