Senior Marketing Technology Specialist

Technical oversight & guidance

• Support the design and evolution of marketing technology solutions across Salesforce Marketing Cloud and Sales Cloud.

• Provide functional and technical expertise to internal teams and agency partners.
• Review solution designs, configurations, integrations, and campaign implementations.
• Support evaluation of agency proposals, estimates, and implementation approaches.
• Support development and documentation of integration and data-flow standards.

• Support campaign reporting strategy and consistent performance measurement. Management & coordination

• Support coordination across internal teams and external agencies.
• Partner with agency and vendor teams to coordinate deliverables.
• Partner with Marketing Operations Specialist and leadership team to resolve complex issues.
• Coordinate with IT on integrations, security reviews, change management, and releases.
• Facilitate communication between technical and non-technical stakeholders.

• Serve as a dependable resource for the Marketing Operations team. Governance & compliance

• Support adherence to data governance and compliance requirements including PHI/PII handling, consent and opt-out management, data minimization, access controls, and audit-ready documentation.

• Maintain solution documentation, design standards, and decision records so the platform is supportable and audit read

Must Have Technical/Functional Skills

• 4-7 years of experience working with Salesforce Marketing Cloud, CRM platforms. Experience supporting campaign execution, platform optimization, integrations, and reporting is required.

• Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models).

• Strong functional and technical understanding of Salesforce Marketing Cloud, including data management, journeys, audience segmentation, and reporting capabilities.

• Experience designing subscriber/contact data structures, preference centers, and consent/opt-out management.

• Ability to review technical estimates and implementation approaches and identify potential risks, dependencies, and opportunities.

• Experience supporting campaign reporting and performance measurement, with the ability to facilitate consistent, accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus).

• Strong project coordination and stakeholder management skills with experience working across Marketing, IT, Compliance, and external vendors.

• Experience working within regulated environments and supporting compliance, privacy, and governance requirements (e.g., HIPAA/PHI, consent, CAN-SPAM/CASL, data retention).

• Excellent communication skills, with the ability to translate technical concepts for non-technical stakeholders and lead operationally when needed., BACHELOR OF COMPUTER SCIENCE

Salary Range: $120,000-$130,000 a year TCS Employee Benefits Summary: Discretionary Annual Incentive. Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans. Family Support: Maternal & Parental Leaves. Insurance Options: Auto & Home Insurance, Identity Theft Protection. Convenience & Professional Growth: Commuter Benefits & Certification & amp; Training Reimbursement. Time Off: Vacation, Time Off, Sick Leave & Holidays.