E-commerce and Digital Executive with Hubspot and Shopify

The E-Commerce and Digital Executive is responsible for the day-to-day execution and maintenance of ecommerce and digital marketing activities across B2B and B2C channels. The role supports online sales growth through effective website management, digital merchandising, email marketing, marketing automation, marketplace administration and digital communications. The position plays a key operational role in ensuring ecommerce platforms remain accurate, engaging, commercially effective and aligned with wider business objectives., Storefront Management & Digital Merchandising

· Maintain and update B2B and B2C ecommerce storefronts.

· Manage product listings, descriptions, pricing, promotions and digital assets.

· Conduct regular website audits to ensure navigation, search functionality and checkout processes operate effectively.

· Ensure visual merchandising and product presentation standards are maintained.

· Support the implementation of new website features and enhancements

Email Marketing & Digital Communications

· Act as the technical build lead for outbound email communications, converting briefs from divisional Marketing Managers into responsive HTML templates - relieving Marketing Managers of technical build tasks so they can focus on commercial campaign strategy.

· Conduct strict pre-send quality assurance checks verifying links, dynamic discount codes, GA4 tracking parameters, segmentation, device responsiveness, and sender domain reputation.

· Schedule and manage customer lifecycle communications and automated email workflows.

· Execute technical social media publishing, post layout formatting, link tagging/UTMs, and scheduling across native channels and scheduling tools, supporting Marketing Managers’ divisional campaign plans.

Ecommerce Operations & Revenue Optimisation

· Configure and maintain native e-commerce automation tools (e.g. Shopify Flow) for customer lifecycle programmes and abandoned cart recovery, targeting an immediate 2-4% cart recovery rate.

· Monitor and support marketplace sales channels and online trading activity, including hands-on operational management of the eBay Aged Stock clearance project.

· Assist with conversion rate optimisation initiatives and customer journey improvements.

· Identify opportunities to improve online sales performance and customer engagement.

Data Management & Reporting

· Maintain accurate product information, tagging structures and digital content.

· Support data governance requirements across ecommerce and PIM systems.

· Assist in producing regular digital performance reports and KPI dashboards.

· Monitor website, email and campaign performance metrics.

· Support testing activities during system integrations and digital development projects.

· Monitor and maintain database hygiene and sync health across HubSpot, Shopify, and NetSuite (including bounce management, list deduplication, and dynamic segmentation structures).

Continuous Improvement & Professional Development

· Develop knowledge of ecommerce platforms, digital marketing and analytics tools.

· Work towards relevant platform accreditations and certifications.

· Support internal capability building through the adoption of best practice digital processes.

· Contribute improvement suggestions relating to customer experience, website performance and operational efficiency.

· Independently audit and monitor external performance marketing agencies (evaluating Google Ads search terms, account structures, conversion tracking, and campaign setups) while building internal platform accreditations in preparation for future PPC in-housing.

· Stay informed of emerging ecommerce trends and technologies.

Key External Relationships

· Shopify

· HubSpot

· Mailchimp

· Minimum 1 to 2 years’ experience in an ecommerce, digital marketing or online trading environment.

· Experience using ecommerce content management systems, ideally Shopify.

· Experience building and deploying email marketing campaigns.

· Experience maintaining product catalogues and digital content.

· Good technical proficiency with ecommerce and email marketing platforms.

· Strong attention to detail and quality control skills.

· Good organisational and time management skills.

· Ability to manage multiple priorities and deadlines.

· Strong communication and stakeholder management skills.

· Understanding of GDPR and digital marketing compliance requirements.

Desirable Skills & Experience

· Shopify or Shopify Plus experience.

· Experience using HubSpot, Mailchimp or Klaviyo.

· Knowledge of Google Analytics (GA4).

· Understanding of SEO principles and campaign tracking.

· Basic HTML and CSS knowledge.

· Experience with marketing automation workflows.

· Experience supporting ecommerce marketplaces.

· Exposure to ERP or digital integration projects.

Education & Qualifications

· Qualification or training in Digital Marketing, Ecommerce, Web Development or a related discipline.

· Commitment to achieve relevant digital platform certifications on the job (such as Shopify, HubSpot, or Google Analytics).

· Full UK Driving Licence., * Do you have 1- 2 years e-commerce and digital experience?

• Do you have experience in Hubspot and Shopify?
• This role is based in the office full-time Monday to Friday, are you happy to work in the office full-time?
• We are looking for someone who lives local to Bicester and drives, do you drive and live within a 40 minute drive to Bicester?