Website Content Manager

As Senior Website Content Manager, the role will own the website content strategy and oversee content across homepage, landing, category and product pages, as well as blog and campaign content. Responsibility includes setting clear standards for quality and consistency, and managing content projects from planning through to delivery. Working closely with brand, UX and development teams, the successful candidate will drive improvements in engagement, conversion and the overall customer experience. The role also includes managing and developing a Web Content Manager, coordinating localisation activity, and ensuring translations are accurate and delivered efficiently. Using Contentsquare, A/B testing and customer insight, the role will analyse performance, report findings to the wider business and identify opportunities to improve customer journeys. Responsibilities also include managing the relationship with the SEO agency, implementing recommendations, leading initiatives to improve content

discoverability through language models, and partnering with paid media teams to develop content that supports campaign efficiency. What experience you’ll need to apply

• Previous experience in a web content role within a multinational e-commerce business.
• Experience owning website content execution and optimisation across multiple content types.
• A track record of working effectively with brand, UX and development teams.
• Strong project management skills, including coordinating stakeholders and meeting deadlines.
• Understanding of user experience, conversion optimisation, website localisation, SEO and generative engine optimisation (GEO).
• Basic knowledge of HTML and CSS, plus experience with Magento or Shopify, Contentsquare and web analytics tools.

This role offers a salary of £50-60k DOE + great benefits. This role offers a hybrid working model with two days presence in the office in the South of Bristol.