Social Media Specialist

The Social Media Specialist will work closely with our corporate marketing team and onsite property teams to support, guide, and elevate social media content across multiple communities. This role is ideal for a college student who understands social media culture, trends, and content creation-and enjoys helping others improve their online presence., * Collaborate with onsite teams to review and provide feedback on their social media accounts

• Help guide onsite teams on best practices for content, engagement, and brand consistency
• Assist with content planning, ideation, and execution for platforms such as Instagram, TikTok, and others
• Identify trends, sounds, and content styles relevant to college students and student housing
• Create original content or templates that onsite teams can easily replicate
• Support campaign launches, events, and promotions through social media
• Monitor performance and engagement, and share insights or recommendations for improvement

• Currently enrolled college student (marketing, communications, media, or related fields preferred but not required)
• Experience managing personal or business social media accounts with a following or creating content (Reels, TikToks, Stories, etc.)
• Strong understanding of social media trends, tone, and platform best practices
• Comfortable giving constructive feedback and working with multiple teams
• Creative, organized, and detail-oriented
• Strong communication skills and a collaborative mindset

Nice to Have

• Experience with Canva, Adobe tools, or video editing apps
• Previous internship or campus organization involvement related to marketing or social media
• Familiarity with analytics or social media insights