CRM Specialist

This position manages and oversees the College’s Customer Relationship Management (CRM) system to support prospective student engagement and enrollment processes. The role serves as the primary system lead for CRM functionality related to Outreach and Recruitment, ensuring effective system use across Student Affairs, Academic Affairs, and other college units. The CRM Manager designs, implements, and maintains communication workflows, data processes, and system integrations that support the student lifecycle, while collaborating with internal stakeholders to improve efficiency, communication, and overall recruitment effectiveness.

This position may require working weekends and after regular business hours., * Develops, configures, tests, and maintains CRM workflows, forms, communication journeys, and automated processes that support prospective students throughout the recruitment lifecycle.

• Serves as the primary system lead for CRM functionality within Student Affairs; maintains system expertise and provides guidance on best practices
• Ensures data accuracy, consistency, and usability within the CRM; collaborates with Information Technology Services to support system integrations, updates, troubleshooting, and enhancements
• Creates and manages CRM-driven communication strategies, including inquiry forms, interest pages, follow-up messaging, and automated outreach to prospective students.
• Supports prospective students by maintaining CRM application pathways, communication touchpoints, and documentation processes used throughout onboarding and recruitment.
• Manages CRM workflows and communication processes related to Career & College Promise (CCP), ensuring clear, consistent, and efficient communication with students, families, and high school partners.
• Collaborates with CCP leadership to improve and streamline the CRM-supported intake and application experience.
• Creates and maintains event registration pages within the CRM for recruitment events, campus visits, information sessions, and community outreach activities.
• Monitors event-related data and communication flows, ensuring automated confirmations, reminders, and follow-up messages function effectively
• Provides training, presentations, and ongoing support to Student Affairs departments to promote effective CRM use and adoption across the institution.
• Educates departments on CRM capabilities, highlighting efficiencies, improved communication strategies, and data-informed decision-making.
• Assists with reporting and analysis to support recruitment efforts, enrollment tracking, and continuous improvement initiatives.
• Collaborates with Marketing and Communications partners to ensure CRM messaging aligns with institutional branding and communication standards.
• May assist with special projects, system enhancements, or new initiatives related to recruitment technology and student engagement.

Do you have experience in Data-driven problem-solving?, Do you have a Bachelor’s degree?, * Bachelor’s degree in a related field (e.g., Information Systems, Business, Communications, Higher Education, or related discipline)

• Two years of experience managing or supporting CRM systems, data management, or technology-driven processes; experience in higher education or recruitment preferred, * Knowledge of CRM systems, data management, and workflow automation
• Experience designing communication strategies and managing technology platforms
• Strong analytical and problem-solving skills with attention to detail
• Ability to manage multiple projects and priorities in a fast-paced, collaborative environment
• Strong written and verbal communication skills
• Ability to train and support users with varying levels of technical proficiency
• Ability to collaborate effectively with cross-functional teams and stakeholders
• Proficiency in Microsoft Office and ability to learn and implement new technologies

Pulled from the full job description

• Paid parental leave
• Parental leave
• Health insurance
• Vision insurance
• Dental insurance
• Flexible spending account
• Bereavement leave, Typical office environment with frequent interaction across departments and campuses. May include occasional evening or weekend work related to system updates, events, or recruitment cycles. Occasional travel between campuses or off-site locations may be required.