Web Designer

• The Web Designer creates digital graphics to be used on our websites and across digital marketing channels in support of 48 client Appliance Center locations.

• The Web Designer will be able to translate high level business requirements and promotional campaigns into branded, intuitive, revenue generating designs that are appropriate to their respective channel.

• The Web Designer develops site content and graphics by collaborating with the Ecommerce Specialist and Advertising team - designing images, icons, banners, etc.

• The Web Designer will make continuous improvements to the websites by upgrading site-wide content and graphics as needed through testing and analysis findings, promotional needs, etc.

Responsibilities:

• Accountable for on-time implementation of all digital assets (web pages, emails, banner ads, landing pages, etc.) in support of content calendars.

• Provide input into the development of and ensure the adherence to brand standards on all digital channels.

• Implement SEO strategies that drive overall and campaign-specific web traffic.

• Perform routine quality and usability testing for existing and new sites to maximize the website experience.

• Implement proper tagging and site coding to ensure the capture of all desired channel metrics., + Website graphics (expected 2-3 updates per week)

• Website landing pages (Gift Guide, Branded Pages, etc.)

• Blog graphics

• Social media graphics

• Website UX updates

• Intranet updates

Additional duties:

• Be familiar with and adhere to corporate brand guidelines

• Collaborate with Advertising team on campaign requirements, social media strategy, etc.

• Support retail stores through special projects

• Use design best practices to maximize media’s impact

• The ideal candidate would have experience in web graphic design, web user interface design, responsive design, knowledge of web programming and experience working in Shopify with Liquid code.

• This creative individual would be proficient in the Adobe Creative Suite, have strong HTML, CSS and basic JavaScript.

• They should understand how API connections work, as well as have an understanding of JSON file structure.

Skills:

• 3-5 years of experience coding CSHTML, HTML, CSS, JavaScript, or other equivalent applications.

• Experience with Shopify.

• 3-5 years’ experience image and site editing using various software packages including: Dreamweaver, Photoshop, Acrobat, or other equivalent applications.

• Experience using content management systems (Adobe AEM,) and web/design software.

• 3-5 years’ experience working through browser compatibility issues for all major browsers and platforms., + BS in related field.