Software Engineer (Ads Delivery), Brand Ads

Team Overview TikTok’s immersive content ecosystem and global scale create unique opportunities for brands to reach users in ways that feel native, relevant, and effective. Our team focuses on building the next generation of Brand Innovation products across Premium Reach and Brand Search areas.

We own critical parts of the end-to-end delivery stack behind these products, from traffic allocation and auction strategy to pacing, bidding, ranking, experimentation, and delivery quality. We work closely with Product, Strategy, Data Science, and cross-functional engineering teams to turn ambiguous business opportunities into scalable product capabilities. This role is not limited to execution. We are looking for engineers who can drive product development end-to-end: identify the right problems, shape technical and product direction, design robust delivery mechanisms, and ship solutions that unlock measurable business impact.

What You’ll Build You will help develop delivery systems and product capabilities for a fast-evolving portfolio of brand ads products, including:

• Contextual Ads: Deliver ads alongside highly relevant and premium content with strong controls over supply quality, allocation, and monetization efficiency.
• Brand Search: Build delivery and marketplace capabilities that connect advertiser demand with high-intent search traffic and ranking opportunities.

Responsibilities

• Build delivery systems across pacing, bidding, auction, traffic allocation, and delivery controls.
• Drive products from concept to launch with Product, Strategy, and XFN partners.
• Turn business goals into scalable delivery strategies and system designs.
• Own technical design, implementation, experimentation, launch, and iteration.
• Use data and experiments to diagnose issues and drive fast iteration.

Why Join Us This is a high-impact opportunity to shape how some of TikTok’s most strategic brand ads products are delivered and scaled. You will work on real marketplace and systems problems at global scale, influence both product and technical direction, and help define the next generation of delivery capabilities for contextual, search, and content-driven advertising.

If you are excited by auction dynamics, pacing systems, bidding strategy, and end-to-end product ownership, we would love to talk to you.

Do you have experience in System design for system development?, Do you have a Bachelor’s degree?, * BS/MS in Computer Science, a related field, or equivalent practical experience.

• Strong coding, debugging, and system design fundamentals.
• Proficiency in Go, C/C++, Java, Python, or similar languages.
• Ability to solve ambiguous problems and make clear engineering trade-offs.
• Strong cross-functional communication and collaboration skills.
• Experience with large-scale backend, recommendation, or advertising systems.

Preferred Qualifications

• Hands-on ads delivery experience in pacing, bidding, auction, ranking, forecasting, or marketplace optimization., Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment

(part of ByteDance) 3.33.3 out of 5 stars San Jose, CA $156,000 - $316,800 a year, Pulled from the full job description

• Paid parental leave
• Parental leave
• Health insurance
• 401(k) matching
• Vision insurance
• Dental insurance
• Paid sick time, Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo., Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day., TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.