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World Congress 2026 Europe • Jul 9, 2026 • Session details

Product Innovation through Partnerships - Search and Local Services

Lindsey Kelt Zikry

How did an entertainment app become a powerful discovery engine? Discover how TikTok uses strategic product partnerships to transform passive scrolling into direct offline consumer action.

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Matching moments

2:15 min

Leveraging viral employee content for recruiting and product insights

Ash Jones Ash Jones · World Congress 2026 Europe

2:05 min

Leveraging TikTok for rapid audience growth

Fanni Friedrich · LIVE

2:57 min

Driving sustainable open-source growth through collaboration

Elise Bentley · World Congress 2023

4:46 min

Promoting events through tech media partnerships

Jelena Jelušić Jelena Jelušić · World Congress 2024

4:08 min

Increasing video discoverability using AI-generated moments and playlists

Chris Heilmann Chris Heilmann +2 · LIVE

2:42 min

Utilizing video platforms as fundamental application development resources

Chris Heilmann Chris Heilmann +13 · LIVE

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