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World Congress 2026 Europe • Jul 9, 2026 • Session details

Product Innovation through Partnerships - Search and Local Services

Lindsey Kelt Zikry

How did an entertainment app become a powerful discovery engine? Discover how TikTok uses strategic product partnerships to transform passive scrolling into direct offline consumer action.

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#1 about 3 min

Overview of product innovation through partnerships

Product innovation through cross-functional partnerships enhances ecosystem utility for both users and creators.

#2 about 3 min

Why users choose short-form video for authentic entertainment

Community engagement metrics demonstrate how a safe space for authentic self-expression drives continuous app usage.

#3 about 5 min

Evolving from music consumption to global consumer discovery

Viral search behaviors transform standard short-form entertainment into major drivers of real-world economic activity.

#4 about 3 min

Identifying strategic product gaps alongside internal engineering teams

Collaborating closely with engineering teams enables targeted third-party integrations that resolve strategic user experience gaps.

#5 about 3 min

Redefining local travel discovery with visual content

Creator-led visual recommendations rapidly replace traditional guidebooks for nuanced travel planning and venue discovery.

#6 about 4 min

Integrating direct service bookings through location tagging features

Embedding reliable third-party merchant and review data transitions users directly from travel inspiration to transaction.

#7 about 3 min

Transitioning toward video-first user search query behaviors

Real-time visual demonstrations and authentic peer reviews increasingly satisfy modern search query intent over textual answers.

#8 about 2 min

Embedding real-time data widgets within native search

Natively integrating third-party widgets like financial tables and weather forecasts eliminates app toggling during active searches.

#9 about 2 min

Propelling record charts through algorithmic social music discovery

Algorithmic content distribution vastly accelerates global chart momentum for entirely new artists and archival tracks alike.

#10 about 3 min

Driving external streaming revenue with proactive audio integrations

One-tap audio integrations proactively convert viral video interactions into dedicated playlist placements and album pre-saves.

Matching moments

2:15 min

Leveraging viral employee content for recruiting and product insights

Ash Jones Ash Jones · WWC Europe 2026

2:05 min

Leveraging TikTok for rapid audience growth

Fanni Friedrich · LIVE

2:57 min

Driving sustainable open-source growth through collaboration

Elise Bentley · WWC 2023

4:46 min

Promoting events through tech media partnerships

Jelena Jelušić Jelena Jelušić · WWC 2024

4:08 min

Increasing video discoverability using AI-generated moments and playlists

Chris Heilmann +2 · LIVE

3:13 min

Rapid fire perspectives on branding strategy and content creation

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

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