Digital Marketing & Web Specalist

• Maintains and builds upon digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Willing to travel to job sites to take photos and videos for marketing purposes and websites.
• This is in-person/office NOT REMOTE.
• Maintains, builds, and grows our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Identifies trends and insights and optimized spend and performance based on the insights.
• Helps implement new strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Creates landing pages and optimizes user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels
• Creates engaging content.
• Manages and maintains WordPress website.
• Creates backlinking opportunities to boost website organic ranking and traffic.
• Manages Google Ads account, Facebook Ads, Bing Ads.
• Video Editing and creation for web, social media and email marketing.
• CRM System Management.
• Ability to create and manage print and offline marketing materials as needed.

Do you have experience in WordPress?, Do you have a Associate’s degree?, * At least 3 years of digital marketing experience.

• At least 3 years of WordPress experience.
• Proven working Experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Photoshop and Video editing software knowledge.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Ahrefs and similar software)
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, development and constraints.
• Detail oriented and organized individual who can work independently.
• A fun, flexible and intelligent individual who like collaborate and work as part of a team.
• Ability to work on multiple tasks and able to meet deadlines.

Job Type: Full Time, * Wordpress: 3 years (Preferred)

• Google Analytics: 2 years (Preferred)
• PPC/Google Ads/Bing Ads: 2 years (Preferred)
• SEO/Content Writing: 2 years (Preferred)
• Facebook Advertising: 2 Years (Preferred)

Education:

• Associate (Preferred)