CRM Analyst

Join us at Pets at Home and play a key role in shaping the data-driven strategies that help millions of pet owners give their pets the best life. As a Senior CRM Analyst, you’ll be at the heart of our marketing decision-making, turning complex data into clear insight, driving smarter campaigns and influencing how we engage with our customers across our fast-growing Petcare ecosystem. About the Role This is a brilliant opportunity for someone who loves solving problems, partnering closely with Marketing teams and delivering measurable commercial impact through high-quality analytics. The role offers hybrid working from our Support Office in Handforth, Cheshire. Key responsibilities will include:

• Leading CRM analytics best practice - storytelling, visualisation and actionable insights
• Acting as the go-to expert for campaign measurement and CRM analytics methodologies
• Partnering with Marketing to shape objectives, refine campaigns and ensure robust execution
• Using customer and campaign data to influence marketing plans and CRM strategies
• Promoting innovation across the team, sharing new tools, techniques and approaches
• Increasing engagement and Return On Investment through data-driven recommendations

• Advanced SQL and experience working with large-scale data warehouses
• Proven end-to-end analytics project delivery, from requirements to measurable outcomes
• Deep Business to Customer (B2C) CRM experience, especially in targeting, data design and customer journey analytics
• A strong analytical mindset and the ability to translate data for non-technical audiences
• Excellent prioritisation, stakeholder management and workload planning
• Collaborative, supportive team player with mentoring or coaching experience
• (Bonus) Exposure to Power BI, Salesforce Marketing Cloud or similar tools

Why Pets at Home? You’ll help shape CRM for one of the UK’s most loved brands, working in a supportive, data-rich environment where customer experience truly matters. Your insights will directly influence how we engage pet owners, creating meaningful, personalised experiences across our stores, services and digital channels Ready to make an impact? Join us and help shape the future of Petcare. Apply now! Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!