Head of Data Product

This role makes data matter at Channel 4. As Head of Data Products, you help the organisation spot the right problems, shape data products people actually use, and embed data into everyday decision making. You bring clarity, energy, and a strong user first perspective, turning insights and ideas into real-world impact.

You’re the organisation’s data champion: selling the vision, building momentum, and making data feel exciting, accessible and essential. Success isn’t measured in features delivered, but in problems solved and behaviours changed.

You work closely with the Heads of Data Science and Reporting/BI to design solutions that make sense for our users and our mission as a creative, audience obsessed broadcaster., Value Identification & Problem Framing

• Find and prioritise the business problems that data can genuinely solve across editorial, commercial, marketing, and operations.
• Build clear mini business cases that articulate the problem, who it matters to, and how we’ll measure success.
• Maintain a value-led product portfolio and review existing products to decide what to improve, scale, or retire.
• Bring an outside-in perspective by scanning industry trends and competitor activity.

Product Shaping

• Lead early-stage product design: define user needs, frame problems clearly, map journeys, and outline what a successful solution looks like.
• Partner with Data Science to shape analytical and ML-driven products rooted in real user and commercial needs.
• Work with Reporting & BI to design dashboards, reporting and enablement experiences that feel intuitive and coherent.
• Define success metrics upfront and ensure strong stakeholder alignment.

Adoption, Change & Data Culture

• Own adoption for every data product. Track usage, satisfaction and behaviour change, and intervene creatively when needed.
• Treat product launches as change programmes: plan communications, training and support from day one.
• Celebrate wins loudly and build a community of advocates who champion data across C4.
• Help leaders embed data informed thinking into workflows, rituals, and decisions.

Stakeholder Engagement & Evangelism

• Build trusted relationships across the business and become the go to voice for “how data can help us.”
• Translate data value into the language of C4 across audiences, creative impact, performance and commercial return.
• Present roadmaps and stories with clarity and conviction.
• Represent the data product function in strategic and cross-functional forums.

Strategic Contribution

• Shape the broader data strategy with the Director of Data and peers.
• Input into AI strategy with a focus on real user needs and meaningful business problems., For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role. Care Leaver Friendly Employer: Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form. For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role. Workplace Adjustments: We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail

• Proven experience identifying value, shaping business cases, and building impactful data or digital products.
• Strong product design skills grounded in user research, problem framing and outcome focus.
• Outstanding communicator and natural evangelist who can generate excitement and win over sceptics.
• Experience driving adoption and embedding lasting behaviour change.
• Ability to collaborate closely with technical teams without needing to be hands-on.
• Credibility working with senior stakeholders across commercial, editorial, or operational teams., * Experience in media, broadcasting, digital content or advertising.
• Familiarity with streaming, programmatic advertising, or audience measurement.
• Exposure to agile ways of working, data literacy programmes, or formal product/change management training.

Basic salary per annum starting from £104,781.00 Application questions to complete Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.

• Please outline how you meet the ‘Essential Experience & Skills’ outlined in the Job Description (Max 500 words)

Benefits There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Access to financial wellbeing resources
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase Hybrid working From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week. Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

The data team is a new team for Channel 4, it brings together teams from technology & insight into one dedicated capability. The team comprises of c40, a mix of directly employed by Channel 4 and then leveraging a partner for engineering resource. The team sits adjacent to the technology team and services the data needs for internal customers, including product, advertising, insight, finance, 4 studio & distribution.