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World Congress 2026 Europe • Jul 9, 2026 • Session details

Your First Pitch Is to AI: How to Make Your Brand/Product Visible in the Age of Generative Search

Anton Vedeshin, Ph.D.

Are you losing customers because ChatGPT cannot understand your product? Learn how to overcome outdated SEO and build a contextual brand footprint that AI actually trusts and recommends.

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#1 about 1 min

The challenge of product visibility in generative search

Why building a great product is insufficient if market search algorithms cannot discover it.

#2 about 2 min

Fine-tuning models and publishing structured brand messaging

How automating message coordination across various platforms builds consistent brand context for artificial intelligence.

#3 about 1 min

Measuring AI visibility and replacing fragmented marketing tools

Consolidating publishing logic and brand intelligence into a unified execution layer for lead generation.

#4 about 2 min

Establishing business infrastructure to build AI readable brands

Developing new business infrastructure so artificial intelligence engines can accurately comprehend and recommend brands.

Matching moments

1:51 min

Speaker background in marketing and search metrics

Klaus-M. Schremser Klaus-M. Schremser · World Congress 2026 Europe

2:30 min

Discussing artificial intelligence and software in branding

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

3:18 min

Reimagining business models and brand positioning for AI

Paul Adams Paul Adams · World Congress 2025

2:42 min

The shift from traditional search to AI answers

Klaus-M. Schremser Klaus-M. Schremser · World Congress 2026 Europe

1:24 min

Optimizing job ads for generative engine visibility

Robindro Ullah Robindro Ullah · World Congress 2026 Europe

4:35 min

Impact of artificial intelligence search overviews on publisher revenue

Chris Heilmann +2 · LIVE

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