World Congress 2025 • Aug 20, 2025 • Session details

The End of Software as we know it

The traditional PM-designer-engineer triad is obsolete. To survive the AI shift, teams must abandon rigid specs, embrace chaotic prototyping, and let multidisciplinary generalists ship production code.

Pause

Mute

Enter Fullscreen

#1 about 5 min

Historical patterns and future societal impact of AI

How AI follows previous technological maturity curves and promises profound secondary and tertiary societal transformations.

#2 about 2 min

Transitioning from stable planning to short-term adaptive strategies

Why the rapid evolution of language models demands shifting from multi-year roadmaps to responsive quarterly planning.

#3 about 4 min

Reimagining business models and brand positioning for AI

How integrating artificial intelligence deeply into an organization requires redesigning interconnected activities from a fresh perspective.

#4 about 3 min

Replacing distinct engineering roles with cross-functional technical generalists

Why strict boundaries between design and engineering must dissolve to enable builders to prototype directly.

#5 about 3 min

Navigating uncertain execution and expanding technical capabilities

How software construction shifts from predictable feature delivery towards exploring unproven possibilities directly with enterprise users.

#6 about 5 min

Reorganizing product teams into temporary autonomous workstreams

Why slow traditional management hierarchies must be replaced by temporary project streams led by highly autonomous individuals.

#7 about 4 min

Accelerating marketing strategies through rapid experimentation and authenticity

How promotional efforts must transition from polished annual campaigns to continuous public building and authentic demonstrations.

#8 about 3 min

Embracing chaos to outpace unpredictable native AI competitors

Why aggressive internal reinvention and development speed are essential for defending against unpredictable and native AI competitors.

Matching moments

4:08 min

Transitioning software engineering teams to AI-native development workflows

Florian Deter

Florian Deter +4 · WWC Europe 2026

2:23 min

The transforming role of developers in the AI era

Mateusz Gren

Mateusz Gren +1 · WWC Europe 2026

5:14 min

Intercom's strategic pivot to an AI-first software company

Brian Scanlan

Brian Scanlan · WWC Europe 2026

3:47 min

Redesigning cross-functional teams for AI-driven software development

Avani Prabhakar

Avani Prabhakar +3 · WWC Europe 2026

2:11 min

The shift from predictable UX to adaptive AI experiences

Madalena Costa

Madalena Costa · Europe 2026 Virtual

1:47 min

The growing necessity of orchestrating AI in software teams

Vera Slavnić

Vera Slavnić · Europe 2026 Virtual

More from World Congress 2025

GenAI Security: Navigating the Unseen Iceberg thumbnail

GenAI Security: Navigating the Unseen Iceberg

Maish Saidel-Keesing

Behind the Code: How Women Are Powering the Future of AI thumbnail

Behind the Code: How Women Are Powering the Future of AI

Alexandra Wudel, Laura Moritz, Madalina Florean

The AI Hype Filter: What’s Real, What’s Investable, What’s Noise? thumbnail

The AI Hype Filter: What’s Real, What’s Investable, What’s Noise?

Justus Lumpe, Konstantin Vinogradov, Nils Eiteneyer, Stephan Wirris

AI in Leadership: How Technology is Reshaping Executive Roles thumbnail

AI in Leadership: How Technology is Reshaping Executive Roles

Bernd Datler, Jasmin Kaiser, Jeff Hausmann, Sonja Alvarez

The AI-Ready Stack: Rethinking the Engineering Org of the Future thumbnail

The AI-Ready Stack: Rethinking the Engineering Org of the Future

Alex Laubscher, Jan Oberhauser, Keno Dreßel, Mirko Novakovic

AI Sovereignty: What Does It Take? thumbnail

AI Sovereignty: What Does It Take?

Boris Hecker, Clemens Wasner, Robin Hermann, Sonja Alvarez

Upcoming sessions on this topic

World Congress 2026 North America

The Broken Rung: How AI is Rebuilding Software Development from the Ground Up

Tomislav Tipurić

Chief Technology Officer, Nephos

Tomislav Tipurić

World Congress 2026 North America

Beyond the Code: Human-AI Synergies in Product Development

Ajita Kanchivakam Ananth

Staff Technical Program Manager at Google

Ajita Kanchivakam Ananth

World Congress 2026 North America

Reinventing Testing Practices in the AI Era

Eric Deandrea

Java Champion & Senior Principal Software Engineer, IBM

Eric Deandrea

World Congress 2026 North America

When Humans Stop Writing Code: Rethinking Languages, Compilers, and Responsibility

Simon Auer

Organizer of flutter vienna meetup and CEO of marqably

Simon Auer

World Congress 2026 North America

Building AI Products That Preserve Choice

Ajit Varma

Head of Firefox at Mozilla

Ajit Varma

World Congress 2026 North America

Engineering the Pivot: How Creative Strategy Solves the Hard Problems of AI Accuracy and Scale

Shruti Tiwari

AI/ML product manager, Dell

Shruti Tiwari

Related videos

Building the Next Generation of Software thumbnail

WWC Europe 2026 • about 1 month ago

Building the Next Generation of Software

Des Traynor

The integrated AI experience: A New Paradigm in an Agentic World thumbnail

WWC Europe 2026 • about 1 month ago

The integrated AI experience: A New Paradigm in an Agentic World

Loredana Crisan, Markus Rautert, Stefan Ostwald, Anna Heim

The Impact of AI on Game Development and the Industry thumbnail

WWC Europe 2026 • about 1 month ago

The Impact of AI on Game Development and the Industry

Eric Bowman

How building with AI can double the throughput of your engineering team thumbnail

WWC Europe 2026 • about 1 month ago

How building with AI can double the throughput of your engineering team

Brian Scanlan

The AI-Ready Stack: Rethinking the Engineering Org of the Future thumbnail

WWC 2025 • 12 months ago

The AI-Ready Stack: Rethinking the Engineering Org of the Future

Alex Laubscher, Jan Oberhauser, Keno Dreßel, Mirko Novakovic

The Last Mile of AI: From Prototype to Production thumbnail

WWC Europe 2026 • about 1 month ago

The Last Mile of AI: From Prototype to Production

Clemens Wasner, Holger Hammel, Martin Remmelgas, Max Jacobson, Marius Cosareanu

Related articles

BR

Benjamin Ruschin

Navigating the AI Shift

AI has had an undeniable impact on all kinds of aspects of life and work, from how we do everyday tasks, to how software is built, how companies operate, and even how work itself is defined. Despit...

11 months ago

A laptop interacting with AI

DC

Daniel Cranney

What is Software Engineering in the Age of AI?

Every few years, developers are told their jobs are about to become obsolete. Early programmers, often working in Assembly or machine code, were told that the rise of high-level languages like C wo...

10 months ago

An engineer with puppet strings attached

DC

Daniel Cranney

Stephan Gillich - Bringing AI Everywhere

In the ever-evolving world of technology, AI continues to be the frontier for innovation and transformation. Stephan Gillich, from the AI Center of Excellence at Intel, dove into the subject in a r...

almost 2 years ago

Stephan Gillich - Bringing AI Everywhere

AB

Adrien Book

How AI Will Eat The World 🤖

Of generative-AI-for-everything and synthetic pleasuresRemember the web3 hype? Tech bros with easy access to cheap liquidity wanted to create a decentralised, peer-to-peer internet powered by block...

over 3 years ago

How AI Will Eat The World 🤖

From learning to earning

Jobs that call for the skills explored in this talk.

Senior Engineer, Infrastructure Platform

Expert Remote Code Review Cloud Computing Software Security

Senior Forward Deployed Engineer

San Francisco, CA, United States

Expert Remote Ruby Restful APIs Virtual Agents

Principal Software Engineer, Enterprise AI Platform

Expert Remote Ruby Golang Github

Principal Field Architect - AI Agents

Oakland, CA, United States

Expert $284k Remote Twilio Chatbots Google Cloud

Twilio's next Senior Principal Field Architect - AI Agents

San Jose, CA, United States

Expert $284k Remote Twilio Chatbots Google Cloud

Senior Web Designer, Growth

Expert Remote A/B Testing Data Analysis Software as a…