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World Congress 2026 Europe • Jul 10, 2026 • Session details

Building an agentic software factory: How we rebuilt product development at Pipedrive

Agur Jõgi

Former CTO Agur Jõgi claims human attention, not coding, is engineering's ultimate bottleneck. See how Pipedrive automated friction with AI agents to transform developers into autonomous system managers.

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#1 about 3 min

Shifting focus from code output to human attention

Human attention and cognitive capacity have replaced raw code as the most expensive resource in software engineering.

#2 about 3 min

The illusion of time-saving metrics in AI

Measuring AI engineering value requires assessing actual delivered product impact rather than merely validating time saved on repetitive tasks.

#3 about 2 min

Applying compound interest and the Kaizen principle

Focusing on small, frequently executed automated tasks generates a cumulative compound effect across the entire engineering organization.

#4 about 3 min

Developing the Scooby agent for automated incident analysis

An automated incident management agent leverages the five whys framework to rapidly identify root causes in legacy architectures.

#5 about 2 min

Resolving minor backlog tasks without direct engineering involvement

Enabling product and design leaders to solve non-functional backlog constraints reduces operational friction and frees engineering capacity.

#6 about 4 min

Utilizing the Atlas agent for dynamic microservice documentation

An autonomous agent automatically reads code dependencies across hundreds of microservices to generate accurate product documentation.

#7 about 4 min

Defining the future of job roles alongside AI

Maximizing the strategic value of AI requires redefining the intrinsic purpose of roles rather than cloning current human workflows.

#8 about 5 min

Managing cognitive load in a multi-agent engineering environment

Coordinating multiple independent agents simultaneously increases cognitive load and demands strict engineering focus on highly impactful strategic tasks.

#9 about 6 min

Answering questions on compliance, architecture, and cultural adoption

Audience questions address how AI agents validate architecture constraints, adhere to compliance rules, and overcome initial developer resistance.

Matching moments

1:48 min

The evolving role of software engineers alongside agents

David Soria Parra David Soria Parra +3 · WWC Europe 2026

7:07 min

Exploring AI agent usage within the software engineering industry

Chris Heilmann +2 · LIVE

1:55 min

Shifting developer workloads and realistic AI productivity gains

Chris Heilmann +2 · LIVE

4:08 min

Transitioning software engineering teams to AI-native development workflows

Florian Deter Florian Deter +4 · WWC Europe 2026

2:23 min

The transforming role of developers in the AI era

Mateusz Gren Mateusz Gren +1 · WWC Europe 2026

3:33 min

Navigating developer bottlenecks and human accountability

Werner Vogels Werner Vogels +1 · WWC Europe 2026

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