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World Congress 2026 Europe • Jul 10, 2026 • Session details

Your Code Is the Sales Team Now

Marcus König

Traditional B2B sales cycles are effectively dead. Today, AI agents evaluate and recommend enterprise software. Your codebase must now serve as your primary revenue infrastructure.

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#1 about 2 min

Why software sales grew more expensive than development

The traditional dynamic of engineering building software and sales selling it has flipped entirely.

#2 about 2 min

The converging roles of engineering and distribution

The separation between building and selling is dissolving in modern hyper-growth startup companies.

#3 about 4 min

How AI-native startups break traditional growth curves

Startups achieve massive revenue in months rather than years by eliminating traditional enterprise sales cycles.

#4 about 3 min

Shifting growth teams from optimization to continuous innovation

Go-to-market engineers now prioritize continuous product shipping over tweaking established landing page funnels.

#5 about 4 min

AI removes the need for human software procurement

The traditional B2B sales model relying on human relationships is successfully bypassed by automated evaluations.

#6 about 3 min

Treating product-market fit as a continuous subscription

Engineers must treat telemetry and dynamic event-driven billing as core architecture rather than isolated business decisions.

#7 about 3 min

Optimizing software products for AI agent buyers

Large language models evaluate product legibility through API documentation, machine-readable pricing, and technical repositories.

#8 about 3 min

Building customer trust through public shipping and accountability

Demonstrating human competence through clear commit cadences and honest public postmortems serves as effective modern marketing.

#9 about 7 min

Actionable go-to-market steps for engineering teams

Engineers can actively improve product discovery by measuring time-to-value, adding standard text files for models, and joining sales calls.

Matching moments

7:07 min

Exploring AI agent usage within the software engineering industry

Chris Heilmann Chris Heilmann +2 · LIVE

1:55 min

Shifting developer workloads and realistic AI productivity gains

Chris Heilmann Chris Heilmann +2 · LIVE

2:23 min

The transforming role of developers in the AI era

Mateusz Gren Mateusz Gren +1 · World Congress 2026 Europe

2:19 min

Marketing products to developers without aggressive sales motions

Chris Heilmann Chris Heilmann +2 · LIVE

1:48 min

The evolving role of software engineers alongside agents

David Soria Parra David Soria Parra +3 · World Congress 2026 Europe

2:41 min

Navigating AI spam and aggressive outbound sales tactics

Chris Heilmann Chris Heilmann +2 · LIVE

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