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World Congress 2024 • Aug 20, 2024 • Session details

Every CEO needs a digital twin to understand the scope of generative AI

Kai Mueller , Sebastian Luxem

An experiment to clone a CEO revealed a surprising truth about agentic AI. The hardest technical challenge isn't feeding the model new knowledge—it’s engineering what it must forget.

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#1 about 2 min

Building a digital twin to understand generative AI

Developing a virtual replica of the CEO provides practical insights into the capabilities and limitations of artificial intelligence.

#2 about 4 min

Five levels of generative AI using an Airbnb example

Examining travel assistance demonstrates how AI evolves from simple personalization to proactive innovation and complete task execution.

#3 about 4 min

Mapping AI autonomy to self-driving car frameworks

Applying the five levels of automated driving to generative AI helps organizations map the transition toward autonomous workflows.

#4 about 3 min

Creating a polarizing AI persona to drive internal engagement

Launching an intentionally grumpy executive twin captured company attention and proved that unique behaviors drive user interaction.

#5 about 4 min

Technical architecture for building an intelligent digital twin

Constructing a capable persona requires integrating retrieval-augmented generation, prompt mechanics, and low-latency animation tools.

#6 about 3 min

Optimizing real-time interaction capabilities and managing infrastructure costs

Rapid advances in voice and video generation drastically reduced operating costs while enabling real-time employee pitch training.

#7 about 3 min

Assessing the realistic limits of AI in executive leadership

While digital twins excel at routine administrative tasks, they are currently incapable of executing complex organizational leadership roles.

#8 about 5 min

Scaling custom personas for internal teams and synthetic customers

Deploying an internal studio allows employees to build specific onboarding bots and generate synthetic customers for product feedback.

#9 about 6 min

Prototyping dynamic AI sales agents with integrated product catalogs

Fusing brand ambassadors with real-time product data creates interactive customer experiences that seamlessly anticipate user needs.

Matching moments

3:54 min

Leveraging generative AI to create human moments

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

3:36 min

Sustaining HR credibility through direct AI technological proficiency

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

1:22 min

Preparing human resources teams for generative and agentic AI

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

2:52 min

Scaling generative AI use cases across large enterprises

Mike Butcher Mike Butcher +3 · WWC 2024

3:33 min

Crucial lessons for deploying generative AI in enterprises

Alexander Trusheim Alexander Trusheim +1 · WWC 2025

3:02 min

Engaging executive leadership to model artificial intelligence usage actively

Axel Ebert Axel Ebert +1 · WWC Europe 2026

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