WeAreDevelopers Logo WeAreDevelopers
Sign in
For You LIVE
World Congress 2024 • Aug 20, 2024 • Session details

Product discovery techniques developers should know

Konstantin Diener

Up to 90% of feature ideas fail to improve customer experience. Learn how developers can leverage product discovery frameworks to stop efficiently engineering useless solutions.

Pause
Mute Enter Fullscreen
#1 about 6 min

Shifting focus from code execution to product discovery

Modern software development requires balancing technical excellence with deciding exactly what tools to build.

#2 about 3 min

Statistical realities of feature failure and customer experience

Recognizing that the majority of internally generated product ideas fail to improve customer behavior prevents wasted engineering effort.

#3 about 4 min

Managing five inherent risks in modern software development

Assessing value, usability, feasibility, viability, and ethical risks ensures teams design software that survives market realities.

#4 about 3 min

Aligning customer problems with verifiable software solutions

Mapping target demographics to exact pain points establishes a reliable foundation for determining product-market fit.

#5 about 2 min

Integrating software engineers into the product discovery workflow

Including technical perspectives in early discovery cycles harnesses engineering insights to shape viable software roadmaps.

#6 about 3 min

Applying targeted user personas to software architecture decisions

Defining concrete user profiles prevents over-engineering solutions and ensures integrated features match explicit capabilities.

#7 about 3 min

Prioritizing technical implementations via customer baseline needs

Fulfilling base physical and security requirements acts as a prerequisite before deploying complex interface enhancements.

#8 about 3 min

Identifying precise user motivations using jobs to be done

Analyzing both the functional and emotional outcomes users seek reveals true competitive alternatives to a proposed application.

#9 about 4 min

Constructing targeted value propositions to shift user habits

Crafting a direct solution space map helps convince potential users to abandon legacy workflows for new software.

#10 about 2 min

Utilizing the Kano model for software feature planning

Launching an application requires a minimum set of expected baseline capabilities alongside specific high-impact delighters.

#11 about 3 min

Embedding continuous discovery principles into deployment cycles

Treating every product idea as a hypothesis requires ongoing customer interviews to match the speed of code delivery.

Matching moments

1:39 min

Structuring continuous, initial, and ad hoc product discovery

Gerald Petschk Gerald Petschk +1 · Europe 2026 Virtual

50 sec

Defining the core purpose and outputs of product discovery

Gerald Petschk Gerald Petschk +1 · Europe 2026 Virtual

1:26 min

Distinguishing discovery, refinement, and delivery conversations

Gerald Petschk Gerald Petschk +1 · Europe 2026 Virtual

3:34 min

Applying design thinking and lean software development principles

Tom George · LIVE

3:20 min

Bridging constraints between product management and software engineering

Alexandre Guenoun Alexandre Guenoun +3 · World Congress 2026 Europe

1:47 min

Translating discovery insights into actionable software requirements

Gerald Petschk Gerald Petschk +1 · Europe 2026 Virtual

More from World Congress 2024

Beyond the Hype: Real-World AI Strategies Panel thumbnail
24:07
11 months ago

Beyond the Hype: Real-World AI Strategies Panel

Mike Butcher, Jürgen Müller, Katrin Lehmann, Tobias Regenfuss

Carl Lapierre - Exploring Advanced Patterns in Retrieval-Augmented Generation thumbnail
21:17
almost 2 years ago

Carl Lapierre - Exploring Advanced Patterns in Retrieval-Augmented Generation

Carl Lapierre

Coding an Immersive Copilot using Unity / .NET and Azure OpenAI! thumbnail
31:50
about 2 years ago

Coding an Immersive Copilot using Unity / .NET and Azure OpenAI!

Zaid Zaim

Building a diverse tech company: The power of Diversity, Equity, Inclusion, and Belonging thumbnail
29:43
about 2 years ago

Building a diverse tech company: The power of Diversity, Equity, Inclusion, and Belonging

Sue Quackenbush

Dapr in Practice thumbnail
24:08
about 2 years ago

Dapr in Practice

marcklefter

Minimising the Carbon Footprint of Workloads thumbnail
27:46
about 2 years ago

Minimising the Carbon Footprint of Workloads

Michael Mueller

Upcoming sessions on this topic

Open session

World Congress 2026 North America

September 25, 2026 · 16:30–16:40

Outdoor Stage

12 Names for the Same Thing: Why Developer Experience Can't Grow Without a Common Language

Artem Mukhin

Software Engineer at Microsoft

Artem Mukhin
Open session

World Congress 2026 North America

September 25, 2026 · 16:50–17:20

Outdoor Stage

Beyond the Code: Human-AI Synergies in Product Development

Ajita Kanchivakam Ananth

Staff Technical Program Manager at Google

Ajita Kanchivakam Ananth
Open session

World Congress 2026 North America

September 24, 2026 · 14:40–14:50

Outdoor Stage

Agentic commerce's dirty little secret, and what to do about it.

Joe Monastiero

Founder & CEO at visualAI

Joe Monastiero
Open session

World Congress 2026 North America

September 24, 2026 · 14:50–15:20

Stage 9

How to generate business value through performance optimizations

Nikolai Sidiropulo

Software Engineer at Meta

Nikolai Sidiropulo
Open session

World Congress 2026 North America

September 25, 2026 · 12:55–13:25

Outdoor Stage

Building the AI Era Through Developer Communities: A Competitive Advantage for Engineers & Teams

John Komarnicki

National Executive Advisor at Code & Coffee | Engineering & AI Community Leader

John Komarnicki
Open session

World Congress 2026 North America

September 23, 2026 · 10:00–17:00

Stage 13

Building Pragmatic AI: 10 AI Features Your Users Actually Want

Jonathan "J." Tower

.NET Foundation Board | 12x Microsoft MVP | Founder & Consultant

Jonathan "J." Tower

Related videos

Why the “What” and “How” of A Requirement Are Not Enough thumbnail
12:53
Europe 2026 Virtual • 2 months ago

Why the “What” and “How” of A Requirement Are Not Enough

Gerald Petschk, Pari Balkan

Stop building features. Start building impact. thumbnail
45:33
Europe 2026 Virtual • 2 months ago

Stop building features. Start building impact.

Aminata Sidibe

Stop Renaming Teams, Start Product Thinking: A PM's Guide to Platform-as-a-Product thumbnail
25:28
World Congress 2026 Europe • about 2 months ago

Stop Renaming Teams, Start Product Thinking: A PM's Guide to Platform-as-a-Product

Dominik Schmidle

Roadmapping and Collaboration Best Practices to know you're building the right thing thumbnail
25:14
World Congress 2024 • about 2 years ago

Roadmapping and Collaboration Best Practices to know you're building the right thing

Shilpa Airi

Diving into Developer Experience thumbnail
20:16
World Congress 2024 • about 2 years ago

Diving into Developer Experience

Ricky Holtz

Why Developers Abandon Your Product in the First 10 Minutes (And How to Stop It) thumbnail
31:34
World Congress 2026 Europe • about 2 months ago

Why Developers Abandon Your Product in the First 10 Minutes (And How to Stop It)

Marcos Placona

Related articles

From learning to earning

Jobs that call for the skills explored in this talk.