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World Congress 2026 Europe • Jul 10, 2026 • Session details

Why Developers Abandon Your Product in the First 10 Minutes (And How to Stop It)

Marcos Placona

Developers abandon tools that demand commitment before proving value. Stop prioritizing comprehensive documentation. Instead, build a golden path to their first credible win within five minutes.

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Matching moments

1:26 min

Identifying pain points throughout the developer onboarding journey

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46 sec

Initiating product thinking by listening to busy platform users

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Shifting focus from developer productivity to developer experience

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