WeAreDevelopers Logo WeAreDevelopers
Sign in
For You LIVE
Cappuccino with HR • Apr 25, 2025

Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding

Rudi Bauer , Daniel Cranney

Struggling to attract top engineering talent with sanitized corporate messaging? Discover how Developer Relations humanizes your brand, builds trust, and organically surfaces passionate tech professionals.

Starting at 26:32 · Watch from the beginning

Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding thumbnail

Checking access…

Playback and chapters load privately for Free videos.

Matching moments

1:07 min

Transitioning into developer relations to blend coding and community

Nacho Iacovino · World Congress 2021

1:19 min

Improving employer branding through specialized developer relations roles

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

1:51 min

Improving talent acquisition and product adoption via developer relations

Tim Cadenbach Tim Cadenbach · World Congress 2025

2:39 min

Bridging developer relations across specialized technology ecosystems

Mike Swift · Coffee With Developers

4:01 min

Experience requirements and empathy in developer relations

Angie Jones Angie Jones +3 · World Congress 2024

1:08 min

Bridging communication gaps with internal developer relations

Chris Heilmann Chris Heilmann · World Congress 2024

More from Cappuccino with HR

Would You Buy Your Own HR? A Product Mindset for People Leaders thumbnail
36:35

Would You Buy Your Own HR? A Product Mindset for People Leaders

Rudi Bauer +1

Apr 2026

The CHRO Agenda: Navigating AI Regulation and Organizational Change thumbnail
38:56

The CHRO Agenda: Navigating AI Regulation and Organizational Change

Rudi Bauer +1

Apr 2026

Why Your Next Best Talent Might Not Be in Your Neighborhood thumbnail
39:56

Why Your Next Best Talent Might Not Be in Your Neighborhood

Rudi Bauer +1

Apr 2026

Beyond Hiring: Building a Sustainable Talent Acquisition Engine at Deutsche Bahn thumbnail
47:21

Beyond Hiring: Building a Sustainable Talent Acquisition Engine at Deutsche Bahn

Rudi Bauer +1

Apr 2026

A-Players: What It Really Takes to Attract Them and Keep Them thumbnail
38:14

A-Players: What It Really Takes to Attract Them and Keep Them

Rudi Bauer +1

Apr 2026

Designing How Work Feels: The Science Behind Sanofi’s Workplace Experience thumbnail
39:37

Designing How Work Feels: The Science Behind Sanofi’s Workplace Experience

Rudi Bauer +2

Apr 2026

Upcoming sessions on this topic

Open session

Beyond vibe coding: Mastering the AI-native SDLC from code to production

  • Amith Singhee

    IBM

    Director, IBM Research India and AI for Z, SIL; CTO, IBM India / South Asia

Open session

How is SWE & EM roles are changing in the age of AI

  • Amol Sharma

    Stripe

    Engineering Manager

Open session

Engineering AI Strategy: Beyond the Hype

  • Omkar Srivastava

    ADSK

    Engineering Leader

Open session

Beware of Strangers Bearing Code: Open Source Trust in the Agent Era

  • Vikram Vaswani

    Consultant

Open session

DevOps for React Developers: From Code to Production

  • Kristiyan Velkov

    Docker

    Front-End Advocate | Speaker | AI & DevOps Enthusiast | Docker Captain | Tech Blogger | Book Author | 100+ IT Certifications | 30K+ Followers

Open session

The Dream Team You Didn't Know You Had - Multi-Model, Multi-Agent, One Software Lifecycle

  • Aditya Dua

    GitHub

    Senior Manager, Field Services, SAARC

Related videos

Developer Advocacy in accelerated times thumbnail
21:14

Developer Advocacy in accelerated times

Chris Heilmann · WeAreDevelopers

World Congress · 2024

Emergency Discussion: Can’t Hire the Right Developers? Here’s What Everyone Else Misses thumbnail
54:20

Emergency Discussion: Can’t Hire the Right Developers? Here’s What Everyone Else Misses

Rudi Bauer +2

Cappuccino with HR · Oct 2025

Why Developers Don't Care About Your Employer Brand and How to Fix it thumbnail
49:19

Why Developers Don't Care About Your Employer Brand and How to Fix it

Rudi Bauer +2

Cappuccino with HR · Sep 2025

The Strategic Power of DevRel: From Community to Business Impact thumbnail
32:45

The Strategic Power of DevRel: From Community to Business Impact

Angie Jones +3

World Congress · 2025

The Power of Developer Communities thumbnail
31:15

The Power of Developer Communities

Angie Jones +3

World Congress · 2024

WeAreDevelopers LIVE - Tech Education in Two Languages thumbnail
1:00:18

Tech Education in Two Languages

Daniel Cranney +1

LIVE · Oct 2026

Related articles

From learning to earning

Jobs that call for the skills explored in this talk.