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World Congress 2025 • Jul 30, 2025

I’m a Developer Working in Marketing… Here’s Why - Tim Cadenbach

Tim Cadenbach

Tim Cadenbach claims developers inherently distrust traditional marketing and empty buzzwords. Learn why replacing gated whitepapers with working code is the ultimate strategy for driving technical adoption.

Starting at 2:41 · Watch from the beginning

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Matching moments

2:55 min

Transitioning from engineering to developer advocacy

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1:07 min

Transitioning into developer relations to blend coding and community

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Leveraging social media for developer relations and public speaking

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5:56 min

Evolution and purpose of developer relations

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4:01 min

Experience requirements and empathy in developer relations

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52 sec

Origins of the developer advocate role

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