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World Congress 2025 • Aug 20, 2025 • Session details

The irresistible UX: the psychology of brainwaves and clickbait

Dora Makszy

Where is the line between an irresistible interface and unethical manipulation? Learn how to leverage human psychology to design frictionless experiences that build trust, not dependencies.

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#1 about 5 min

Speaker background and core experience design abbreviations

Understanding product trios and key design acronyms improves cross-functional collaboration.

#2 about 2 min

Understanding user needs and targeting emotional connections

Transitioning from quantitative data to qualitative user insights builds relatable products.

#3 about 3 min

Aligning product flows with natural human decision making

Reducing cognitive overhead and supporting predictive processing leads to instinctive interactions.

#4 about 3 min

Analyzing brain activity during problem solving and product design

Combining neuroscience with design research reveals how the brain is fully activated during ideation.

#5 about 4 min

Leveraging dopamine and confirmation bias for user retention

Understanding fear of missing out and selective attention helps explain repeating user behaviors.

#6 about 3 min

Grouping elements and minimizing choices for faster decision making

Applying similarity laws and prioritizing focus over feature overload speeds up product flows.

#7 about 5 min

Recognizing the boundary between emotional delight and manipulative patterns

Relying too heavily on urgency and hidden costs degrades user trust and crosses into manipulation.

#8 about 3 min

Prioritizing transparency and trust while protecting vulnerable user groups

Ensuring clear opt-out paths and simple interfaces prevents accidental harm and builds lasting confidence.

#9 about 2 min

Balancing frictionless value delivery with ethical user engagement

Delivering concrete value with minimal friction builds healthy habits without creating manipulative dependencies.

Matching moments

1:11 min

Eliminating dark patterns to ensure ethical product design

Yewande Oyebo Yewande Oyebo · Europe 2026 Virtual

2:11 min

The shift from predictable UX to adaptive AI experiences

Madalena Costa Madalena Costa · Europe 2026 Virtual

3:51 min

Integrating ethical responsibility into core UX goals

Marcy Charollois · World Congress 2023

3:21 min

Designing user experiences without traditional user interfaces

Ekaterina Streltsova Ekaterina Streltsova · Europe 2026 Virtual

5:20 min

Designing positive UX friction and transparency

Perf + AI

3:02 min

Navigating design trends and subjective aesthetic choices

Chris Heilmann Chris Heilmann +14 · LIVE

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