Anastasia Zemskova, Vuyiswa V. M'Cwabeni, Gilli Cegla & Nikola Pavesic

Business Strategies for Scaling European Tech

What's the biggest mistake European tech companies make when scaling? It's not a flawed product, but a flawed go-to-market strategy.

Business Strategies for Scaling European Tech
#1about 3 minutes

Common mistakes when scaling beyond your home market

European companies often fail when they try to exactly replicate their home market strategy in the US without adapting to local needs and culture.

#2about 3 minutes

How to strategically choose your next market

Instead of defaulting to the highly competitive US market, use data, customer pull, and regulatory analysis to identify the best expansion opportunities.

#3about 4 minutes

Navigating the European tech funding landscape

Founders should prioritize their own strategy and customer needs over investor pressure, exploring equity-free grants for early stages before seeking VC funding.

#4about 6 minutes

Balancing product development with go-to-market strategy

While product-led growth is the ideal, European startups must develop a strong sales playbook and ship imperfect products early to gather crucial customer feedback.

#5about 6 minutes

Cultivating a mindset for growth and resilience

European founders need to dream big, dare to fail, and balance the intense pace of shipping with a sustainable culture focused on capital efficiency.

#6about 6 minutes

Leveraging Europe's unique ecosystem and strengths

European startups can gain a competitive advantage by mastering localization across diverse cultures and leveraging government grants and talent-friendly immigration policies.

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