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World Congress 2025 • Aug 20, 2025 • Session details

The Strategic Power of DevRel: From Community to Business Impact

Angie Jones , Emilio Salvador , Ignacio Riesgo , Nikola Pavesic

DevRel isn't just marketing in a hoodie, it's a critical business driver. Discover why prioritizing time-to-wow over direct sales KPIs is the secret to lasting product adoption.

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Matching moments

1:07 min

Transitioning into developer relations to blend coding and community

Nacho Iacovino · World Congress 2021

4:01 min

Experience requirements and empathy in developer relations

Angie Jones Angie Jones +3 · World Congress 2024

2:53 min

Measuring the business impact of developer relations

Christian Heilmann Christian Heilmann +2 · Cappuccino with HR

2:33 min

Reframing developer relations and advocacy as an educational process

Andrew MacLean Andrew MacLean +1 · World Congress 2024

3:57 min

Preserving human empathy and connection in developer relations

Daniel Cranney Daniel Cranney +1 · LIVE

1:49 min

The pitfall of hiring external influencers for developer relations

Chris Heilmann Chris Heilmann · World Congress 2024

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