WeAreDevelopers Logo WeAreDevelopers
Sign in
For You LIVE
World Congress 2021 • Jul 1, 2021

Breaking Down Silos Between Design and Development

Erica Rider , Stan Carrico

How does PayPal maintain exceptional UX with a 1-to-311 designer-to-developer ratio? Discover how shared React components and Design Ops 2.0 completely eliminate the design-to-engineering gap.

Pause
Mute Enter Fullscreen
#1 about 4 min

Overview of the developer experience scope at PayPal

Scaling internal tooling across thousands of developers requires transitioning from individualized support to uniform systems.

#2 about 5 min

Defining product quality through accessibility and user trust

Products must satisfy fundamental accessibility and usability thresholds before advanced capabilities become relevant.

#3 about 4 min

Blending design and development into a single workflow

Fusing specialized roles into unified operational tracks removes frictional handoffs between interface planning and technical execution.

#4 about 7 min

Replacing distinct work silos with interactive team prototypes

Visualizing requirements directly in shared canvas tools eliminates misinterpretation caused by text heavy feature tickets.

#5 about 4 min

Shifting product teams to a customer focused mindset

Product engineers assume primary responsibility for customer outcomes while specialized interface designers shift into coaching roles.

#6 about 5 min

Unifying UI libraries across React development and Storybook

Injecting production code components into layout programs keeps aesthetic mockups functionally identical to finalized applications.

#7 about 3 min

Reducing interface drift using high fidelity interactive prototypes

Reusing baseline code packages for layout dimensions ensures mockups perfectly mirror the final production environment.

#8 about 8 min

Optimizing component libraries for developers and product managers

Complex layouts become highly accessible when internal building blocks parse simple data inputs instead of demanding specialized coding.

#9 about 4 min

Adopting federated development using a single web runtime

Deploying a central application runtime limits blocking updates while retaining consistent styles across independent company applications.

#10 about 4 min

Standardizing navigation and data configurations in web platforms

Extracting generic interface elements like menus into platform defaults accelerates repetitive layout assembly tasks.

#11 about 4 min

Expanding the user experience definition to include latency

Evaluating true usability requires incorporating backend service responses and logical error messaging into core interface standards.

#12 about 5 min

Driving team accountability through public performance metric reporting

Publishing automated telemetry metrics on shared organizational dashboards forces technical teams to proactively address substandard behaviors.

#13 about 2 min

Reviewing strategies for scaling collaborative user experience practices

Adopting shared prototyping ecosystems immediately dissolves destructive boundaries between interface planning and technical execution.

Matching moments

58 sec

Organizing cross-functional and balanced product teams

Rita Castro · WWC 2022

1:55 min

Pioneering the concept of developer experience

1:27 min

Unifying product developer and visual designer user behaviors

Pablo Ruiz-Muzquiz · Coffee With Developers

2:26 min

Cross-functional roles and collaboration in a balanced team

Martyna Zurek · LIVE

2:07 min

Introduction to an open source design prototyping tool

Pablo Ruiz-Muzquiz · Coffee With Developers

3:02 min

Restructuring engineering teams into pods for end-to-end feature ownership

Dana Lawson Dana Lawson +1 · WWC Europe 2026

More from World Congress 2021

Micro Frontends with Module Federation: Why and How? thumbnail
45:40
almost 5 years ago

Micro Frontends with Module Federation: Why and How?

Manfred Steyer

Data Science on Software Data thumbnail
48:10
about 5 years ago

Data Science on Software Data

Markus Harrer

The journey from developer to devops - what i've learnt along the way thumbnail
42:44
about 5 years ago

The journey from developer to devops - what i've learnt along the way

Liam Hurrel, Alireza Chegini

How Data is Shaping our Games thumbnail
43:30
about 5 years ago

How Data is Shaping our Games

Johanna Pirker

Cross platform Augmented Reality development with React Native thumbnail
40:50
about 5 years ago

Cross platform Augmented Reality development with React Native

Vladimir Novick

How to Build a Monetization Strategy Based on User's in-app Behavior thumbnail
38:59
about 5 years ago

How to Build a Monetization Strategy Based on User's in-app Behavior

Natalie Sieradzki

Upcoming sessions on this topic

Open session

World Congress 2026 North America

One Repo, One Strategy: Scalable Full-Stack Testing in a Monorepo World

Bartosz Leczycki, Paweł Matynia

Bartosz Leczycki
Paweł Matynia
Open session

World Congress 2026 North America

GitHub’s Team X-Ray: Your Repository Knows More About Your Team Than Your Team Does

Andrea Griffiths

Senior Developer Advocate

Andrea Griffiths
Open session

World Congress 2026 North America

How to generate business value through performance optimizations

Nikolai Sidiropulo

Software Engineer at Meta

Nikolai Sidiropulo
Open session

World Congress 2026 North America

Merging at Scale: From Broken Builds to Green Mainline

Manjari Akella, Preetam Dwivedi

Manjari Akella
Preetam Dwivedi
Open session

World Congress 2026 North America

Fast by Design: A Masterclass in High-Performance Web Engineering

Aaron Grogg

Senior web developer, committed to improving the user experience by improving web performance

Aaron Grogg
Open session

World Congress 2026 North America

Designing APIs That Survive AI Agents at Scale

Phani Pendurthi

Mastercard, Principal Software Engineer

Phani Pendurthi

Related videos

Bridging the Gap thumbnail
6:16
WWC 2023 • almost 3 years ago

Bridging the Gap

Philipp Kremer

Bridging the gap between design and development thumbnail
29:53
WWC 2024 • almost 2 years ago

Bridging the gap between design and development

Jade Jiang, Noga Mann

Building the Right Product and Building It Right: A Glimpse into Extreme Programming, Atomic Design thumbnail
26:51
WWC 2022 • about 4 years ago

Building the Right Product and Building It Right: A Glimpse into Extreme Programming, Atomic Design

Rita Castro

Building Collaborative Open Source tools for Developers and Designers - Pablo Ruiz-Muzquiz from Penpot thumbnail
56:24
Coffee With Developers • about 1 year ago

Building Collaborative Open Source tools for Developers and Designers - Pablo Ruiz-Muzquiz from Penpot

Pablo Ruiz-Muzquiz

UX in the Dev Cycle: Moving from Handoff to Handshake thumbnail
26:13
WWC 2025 • 12 months ago

UX in the Dev Cycle: Moving from Handoff to Handshake

Malte Breitzmann, Saskia Henatsch

Diving into Developer Experience thumbnail
20:16
WWC 2024 • almost 2 years ago

Diving into Developer Experience

Ricky Holtz

Related articles

From learning to earning

Jobs that call for the skills explored in this talk.