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World Congress 2026 Europe - Virtual Stage • Jul 5, 2026 • Session details

Designing the intelligence layer: The future of products beyond interfaces

Madalena Costa

The future of product design isn't a static interface, but a living intelligence layer. Learn to build adaptive experiences that leverage AI without sacrificing human empathy.

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#1 about 3 min

The shift from predictable UX to adaptive AI experiences

How product design is moving beyond static interfaces into adaptive, co-creating interaction loops.

#2 about 3 min

Examples of adaptive loops in modern software products

Real-world applications like Notion AI and Spotify DJ illustrate the transition to dynamic user journeys.

#3 about 3 min

The beehive analogy for distributed artificial intelligence systems

Using the structure of a beehive to explain local signals, global harmony, and independent AI agent roles.

#4 about 4 min

Using behavioral user signals to automatically resolve friction

Designing AI behavior from user drop-off data to automatically suggest smaller tasks and prevent overwhelm.

#5 about 4 min

Personalizing app experiences through context and time signals

Triggering intelligent focus modes and softer tones based on specific times, device contexts, and user routines.

#6 about 3 min

Adapting dynamic interfaces based on user preference patterns

Adjusting dashboard layouts and communication details by tracking recurring microdecisions and implementing gamification elements.

#7 about 4 min

Integrating external environmental signals for dynamic proactive adaptability

Making software resilient by connecting environmental data like weather APIs to proactively update schedules and mitigate risk.

#8 about 3 min

The impact of failed AI implementation on customer trust

Examining severe backlash from corporate chatbot failures to highlight the dangers of prioritizing speed over human relationships.

#9 about 3 min

Augmenting human soft skills with empathetic AI capabilities

Embracing complex soft skills and seeing AI interfaces as evolutionary tools rather than direct replacements for human interaction.

Matching moments

3:07 min

Adapting product design for proactive and agentic AI

Ekaterina Streltsova Ekaterina Streltsova · Europe 2026 Virtual

4:05 min

Enhancing user experiences with existing artificial intelligence interfaces

Zan Markan Zan Markan · World Congress 2024

1:46 min

Growth forecasts and core principles for AI-driven product design

Madalena Costa Madalena Costa · World Congress 2024

4:38 min

Designing user experiences defensively against AI application failures

Krzysztof Cieślak Krzysztof Cieślak · World Congress 2024

3:46 min

Designing AI interfaces for user autonomy and control

Christoph Bräunlein Christoph Bräunlein +3 · World Congress 2025

1:25 min

Expanding AI across the product development lifecycle

Daniel Geisel Daniel Geisel +1 · World Congress 2026 Europe

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