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World Congress 2022 • Jun 15, 2022

But, you're not Facebook

Kristijan Ristovski

Stop over-engineering simple web apps. You are not Facebook. Drop the developer ego and embrace pragmatic tools to ship actual value before AI outpaces you.

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#1 about 5 min

Introducing dedicated browser tooling for front-end development workflows

Consolidating essential testing tools into a dedicated browser environment replaces disjointed and complex development setups.

#2 about 3 min

Recognizing and ignoring hypothetical performance bottlenecks in software

Anticipating imaginary memory leaks and rendering issues distracts software teams from delivering concrete value to users.

#3 about 4 min

Prioritizing real user outcomes over synthetic software metrics

Focusing on actual user analytics ensures products deliver value instead of merely achieving perfect synthetic performance metrics.

#4 about 5 min

Reducing technical complexity and avoiding over-engineered application architectures

Abandoning unnecessarily complex state management tools for basic inputs prevents delayed product shipments and over-engineered architectures.

#5 about 2 min

Focusing on core functional features instead of cosmetic details

Prioritizing complex interface animations over essential registration flows causes minimum viable product launches to fail.

#6 about 5 min

Leveraging existing library solutions to accelerate application development

Replacing complex global state architectures with modern data fetching frameworks drastically simplifies front-end application codebases.

#7 about 4 min

Evaluating component styling solutions against unfounded bundle size concerns

Rejecting modern styling solutions over negligible payload increases unnecessarily harms component maintainability and team productivity.

#8 about 3 min

Evolving developer environments beyond legacy terminal text command interfaces

Transitioning away from obscure command line configurations toward visual tooling accelerates interface development and debugging workflows.

#9 about 3 min

Embracing artificial intelligence and replacing traditional front-end engineering

Integrating automated coding assistants into modern development workflows requires letting go of traditional software engineering ego.

Matching moments

5:10 min

Evaluating the operational trade-offs of modern javascript frameworks

Chris Heilmann +2 · LIVE

2:35 min

Prioritizing business logic and user value over technology choices

Sasha Shynkevich · LIVE

8:56 min

Navigating CSS complexity and embracing core frontend technologies

Chris Heilmann +2 · LIVE

48 sec

Exploring alternative build tools and experimental web components

Sasha Shynkevich · LIVE

5:08 min

Overcoming challenges of scaling legacy monolithic frontend applications

Josh Goldberg · World Congress 2021

2:14 min

Exploring frontend development choices beyond standard JavaScript frameworks

Stacy Cashmore · World Congress 2022

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Upcoming sessions on this topic

Open session

World Congress 2026 North America

September 24, 2026 · 14:50–15:20

Stage 9

How to generate business value through performance optimizations

Nikolai Sidiropulo

Software Engineer at Meta

Nikolai Sidiropulo
Open session

World Congress 2026 North America

September 24, 2026 · 16:10–16:40

Outdoor Stage

When Humans Stop Writing Code: Rethinking Languages, Compilers, and Responsibility

Simon Auer

Organizer of flutter vienna meetup and CEO of marqably

Simon Auer
Open session

World Congress 2026 North America

September 25, 2026 · 16:50–17:20

Stage 4

Engineering Moneyball: How We Benchmarked Google vs Meta

Jirka Bachel

Co-Founder & CEO

Jirka Bachel
Open session

World Congress 2026 North America

September 25, 2026 · 11:00–11:30

Stage 2

Build Fast, Deploy Faster: Cross Platform AI development in 2026

Charlie Cheever

CEO & Co-Founder of Expo

Charlie Cheever
Open session

World Congress 2026 North America

September 24, 2026 · 15:30–16:00

Stage 3

The New Bottleneck in Software Development

Aditya Jayaprakash

Co-Founder & CEO at Blacksmith

Aditya Jayaprakash
Open session

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September 25, 2026 · 16:30–16:40

Outdoor Stage

12 Names for the Same Thing: Why Developer Experience Can't Grow Without a Common Language

Artem Mukhin

Software Engineer at Microsoft

Artem Mukhin

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