WeAreDevelopers Logo WeAreDevelopers
Sign in
For You LIVE
WeAreDevelopers LIVE • Dec 4, 2020

Why localization matters and how to do it the easy (and right) way

Mike Giannakopoulos

Ditch brittle localization files that block your CI/CD pipeline. Transition to a cloud-based, file-less workflow to completely decouple translation management from core feature development.

Pause
Mute Enter Fullscreen
#1 about 3 min

Business value and global market data for localization

Market data emphasizes the competitive advantage of translating content for regional application adoption.

#2 about 4 min

Capturing momentum with internationalization in growing markets

Rapid shifts in digital consumption highlight the need to quickly reach non-English speakers.

#3 about 5 min

Traditional four-step process for application localization

Standard internationalization requires tedious code wrapping, testing, and deployment to handle translated files.

#4 about 4 min

Common bottlenecks and file management issues in localization

Managing multiple localization files creates workflow delays and version control conflicts during parallel development.

#5 about 4 min

Cloud-based localization management with Transifex Native

A suite of SDKs replaces static files with a content delivery service for simpler maintenance.

#6 about 3 min

Parallel workflows for developers and translation teams

Decoupling code deployments from string translations allows engineering and localization units to operate independently.

#7 about 4 min

Universal syntax and interoperability features in Transifex Native

A common syntax permits sharing translated content across web and mobile platforms automatically.

#8 about 2 min

Supported frameworks and development roadmap for Transifex Native

Current framework support covers Python and JavaScript with upcoming SDKs for mobile platforms.

Matching moments

9:07 min

Addressing common transitions and mobile development challenges

Milica Aleksic Milica Aleksic · LIVE

4:13 min

Maximizing global collaboration across multiple language boundaries and ecosystems

Demetris Cheatham Demetris Cheatham +1 · World Congress 2024

1:05 min

Unified open-source solutions for multi-framework software localization

Jan Cizmar Jan Cizmar · World Congress 2025

2:22 min

Improving developer velocity with cross-platform code

Dmitry Vinnik · LIVE

3:20 min

Architecting the platform with modern cloud and mobile technologies

Tom George · LIVE

22:32 min

Audience Q&A on language support, performance, and tradeoffs

Akmal Chaudhri Akmal Chaudhri · LIVE

More from WeAreDevelopers LIVE

Fake or News - AI Music Detectors, Translating Ancient Languages & Tiny Heads in Teslas - Eddie Jaoude thumbnail
6:16
5 days ago

Fake or News - AI Music Detectors, Translating Ancient Languages & Tiny Heads in Teslas - Eddie Jaoude

Chris Heilmann, Daniel Cranney

Fake or News: AI Agents Hire Each Other, Spider-Man Ads in Cars & RAM Thieves - Marc Plogas thumbnail
5:46
10 days ago

Fake or News: AI Agents Hire Each Other, Spider-Man Ads in Cars & RAM Thieves - Marc Plogas

Chris Heilmann, Daniel Cranney, Marc Plogas

WeAreDevelopers - Of Agents and Robots thumbnail
1:04:42
11 days ago

WeAreDevelopers - Of Agents and Robots

Chris Heilmann, Daniel Cranney, Marc Plogas

WeAreDevelopers LIVE - How DevRel Makes Tech More Human thumbnail
48:06
18 days ago

WeAreDevelopers LIVE - How DevRel Makes Tech More Human

Chris Heilmann, Daniel Cranney

Fake or News: Smart Glasses in Court, Medical Advice Watches & Mushroom Electonics - Jason Torres thumbnail
7:41
19 days ago

Fake or News: Smart Glasses in Court, Medical Advice Watches & Mushroom Electonics - Jason Torres

Chris Heilmann, Daniel Cranney

Aliens in Quarantine, Python Deprecates Loops, and AI Buys Old Books - Zbyszek Tenerowicz thumbnail
5:43
about 1 month ago

Aliens in Quarantine, Python Deprecates Loops, and AI Buys Old Books - Zbyszek Tenerowicz

Chris Heilmann, Daniel Cranney

Upcoming sessions on this topic

Open session

World Congress 2026 North America

September 24, 2026 · 16:10–16:40

Stage 4

From Cloud Native to Multi-Cloud Native: Write Once, Deploy Anywhere

Sandeep Pal

Principal Member of Technical Staff at Salesforce

Sandeep Pal
Open session

World Congress 2026 North America

September 25, 2026 · 16:30–16:40

Outdoor Stage

12 Names for the Same Thing: Why Developer Experience Can't Grow Without a Common Language

Artem Mukhin

Software Engineer at Microsoft

Artem Mukhin
Open session

World Congress 2026 North America

September 24, 2026 · 14:50–15:20

Stage 9

How to generate business value through performance optimizations

Nikolai Sidiropulo

Software Engineer at Meta

Nikolai Sidiropulo
Open session

World Congress 2026 North America

September 25, 2026 · 11:00–11:30

Stage 2

Build Fast, Deploy Faster: Cross Platform AI development in 2026

Charlie Cheever

CEO & Co-Founder of Expo

Charlie Cheever
Open session

World Congress 2026 North America

September 25, 2026 · 09:40–10:10

Stage 3

Still on 4.8 or lower? A Practical Guide to Moving Your "Un-Migratable" .NET Apps

Isaac Levin

Developer Advocate

Isaac Levin
Open session

World Congress 2026 North America

September 24, 2026 · 14:50–15:20

Tech Leaders Stage

Ship with Context: GitLab Orbit and Google Cloud for AI-Powered Software Delivery

Michael Angelo Rivera, Mike Duchesne

Michael Angelo Rivera
Mike Duchesne

Related videos

Tolgee: Open-Source, In-Context AI Localization That Cuts Dev Effort thumbnail
3:36
World Congress 2025 • about 1 year ago

Tolgee: Open-Source, In-Context AI Localization That Cuts Dev Effort

Jan Cizmar

Useful AI friends for developers – building a multilingual app thumbnail
30:27
World Congress 2023 • about 3 years ago

Useful AI friends for developers – building a multilingual app

Andreas Erben, Tim Cadenbach

Unleash your web skills on native! thumbnail
52:01
LIVE • over 5 years ago

Unleash your web skills on native!

Rowdy Rabouw

There's an app for that - on the role of cross platform development in the app development ecosystem thumbnail
35:09
LIVE • almost 5 years ago

There's an app for that - on the role of cross platform development in the app development ecosystem

Aleksandra Desmurs-Linczewska

Optimization of Mobile Development Strategies for Maximum Business Impact thumbnail
31:14
about 2 years ago

Optimization of Mobile Development Strategies for Maximum Business Impact

Sasha Denisov

Making the switch from web to mobile development thumbnail
42:50
LIVE • almost 5 years ago

Making the switch from web to mobile development

Milica Aleksic

Related articles

From learning to earning

Jobs that call for the skills explored in this talk.