How to make a renowned and rapidly growing IT company attractive in a specialized tech talent market?
BEKO Engineering & Informatik GmbH: Leading IT and technology service in Austria since 1966
Project Overview
BEKO Engineering & Informatik GmbH (BEKO) has been one of the renowned IT companies in Austria since its establishment in 1966. The company specializes in serving technologies to clients of all sizes, from industries to the public sector. Company success lies in innovative technologies, flexible solutions, and diverse job offers. The company’s greatest asset lies in rapid growth and densely networked knowledge of employees. When looked closely, it’s embroidered into the company logo, developed in 1986 by company founder Peter Kotauczek as the first computer-generated graphic, standing for a colorful team of people who work together with creativity and joy in an innovative environment.
- 2nd place in Best Recruiters study 2021
- Established in 1966
- 150+ highly skilled employees
- Software development, agile coaching and IT management consulting
Challenge
Effectively addressing developers on a specialized talent market
As one of Austria’s leading IT services providers, BEKO develops innovative solutions for businesses of all industries and sizes, intending to optimize and modernize their customer’s businesses. With over 350 employees, this modernly organized company has offices in all regional cities in Austria, ranging services from software development, consulting, and IT management to engineering.
The constant need for business growth demands large-scale tech project setups with additional growth of tech teams. This approach is challenging for big tech companies looking for skillful candidates and even more for a mid-sized IT company looking to attract developers from Austria. To make the talent search more difficult, the company uses the local language (German) for everyday inter-team communication.
The company is now looking for a specialized approach to increase its chances of attracting software developers.
Solution & Results
Customized talent acquisition approach
As perceived by recruiting professionals, the WeAreDevelopers job marketplace is a tech talent pool focused on the DACH region. BEKO wants to address software developers on a specialized market by communicating their renowned local reputation and expertise in innovative technologies development. Still, the company’s perception as an IT agency will encounter high rejection rates by developers unless presented as ‘more than an IT agency.’
After an initial evaluation, WeAreDevelopers tech market advisors concluded that BEKO is an IT company with a strong employer branding strategy that communicates a dynamic, agile, and young in spirit working environment. The company’s long-term presence on the market and renowned status were considered as an additional benefit. Since the company wanted to employ developers from Austria only, security and stability are additional pluses to expect good results.
Firstly, WeAreDevelopers tech talent advisors recommended setting up a premium Brand page to allow better interaction with developers. At the same time, tailor-made job ads are intended to directly outreach developers, with optional thought leadership activities. WeAreDevelopers and BEKO collaboration already brought first results as the candidates' delivery rate (by WeAreDevelopers internal sourcing) is well above average range per open job position.
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