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diconium
April 2023

Going to a dev conference makes sense

Positioning your organization at specific niche events for developers demands careful planning to stand out.

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Project Overview

Innovation as a second nature

diconium is one of the leading digital service providers in Germany, with the ability to support the entire process of digital transformation. From innovation & strategy, customer experience, data & AI, commerce, and technology solutions, to building up digital units. Every day, the diconium team acts - according to the company values – mindful, courageous, collaborative, and impactful with the same aim to develop traits ranging from strategy to technology solutions. The company provides its services to renowned brands in many industries and is associated with partners like Microsoft and SAP, to name a few. Making it fair to say that innovation is second nature to diconium.

  • Company
    diconium
  • Company Size
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  • Industry
    Technology, Information and Internet
  • Location
    Stuttgart, Germany
Partnering with WeAreDevelopers was enjoyable in every step of the way and a fantastic opportunity for presenting our unique work culture in its different facets!
Tanja Heid
Marketing Manager at diconium

Challenge

Polish employer brand before taking a major step

As the 'War for Talent' in IT thrives and has similar implications in other industries, besides developers diconium wants to attract IT consultants, data experts, software architects, UX/UI professionals – just all sorts of tech enthusiasts. The company leadership decided to reshape the tone of the employer branding message by aligning it with developers' growing wants and needs. Knowing that entering a specific tech ecosystem would be a waste of time before polishing even the smallest details, the leadership decided to position the company as a workplace where high achievers feel comfortable. The team used valuable feedback from its previous presence at the World Congress as a starting point. During the prep phase, one of the key tasks was to revamp company values highlighting eagerness to achieve epic things while also focusing on retention by defining and articulating different training opportunities for career development, career paths, internal mobility, and projects designed to embrace a diverse workforce.

  • Company
    diconium
  • Company Size
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  • Industry
    Technology, Information and Internet
  • Location
    Stuttgart, Germany

Solution & Results

Showcasing the ’great place to work’ principle

Before stepping foot into a competitive niche market such as the WeAreDevelopers community, diconium added an additional dimension to its strategy by defining a clear set of rules that emphasize flexibility. The aim was to showcase that company embraces the demand for the ‘travel while working’ principle. Cooperation with WeAreDevelopers at an ‘eye level’ led towards repositioning diconium in the perception of software developers at an exclusive experience.

diconium hosted successful pre-check-in event during the WeAreDevelopers World Congress 2022

WeAreDevelopers team and its career advisors were open to helping diconium transform ideas into reality and measurable outcomes while thinking outside the box. Using thought leadership as a main tool to present diconium’s strive for innovation while adding multiple innovative levels to a rock-solid employer branding strategy and unique tone of voice brought value match. Thanks to its well-done preps, diconium hosted a successful pre-check-in event with more than 150 guests, at the ‘World Congress IMPACT’ section, as the online activities included an active presence on the WeAreDevelopers website. At the same time, Karine Rübner from diconium was involved in the ‘Decoding our differences – skills for the 21st century’ panel talk during the WeAreDevelopers World Congress 2022, providing an introspective overlook into diconium improving diversity efforts. The overall visibility was increased through many insightful interactions and hiring more or less directly at their booth! The target group of industry-leading IT specialists was extremely interested in learning more about the project scopes and doing the follow-ups once the World Congress curtain fell. As the company continues developing its unique values and culture, the plan for the next appearance at the World Congress 2023 is a natural sequence of activities.

  • Company
    diconium
  • Company Size
    This is some text inside of a div block.
  • Industry
    Technology, Information and Internet
  • Location
    Stuttgart, Germany
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