Marketing & E-Commerce Executive
Role details
Job location
Tech stack
Job description
Are you passionate about guitars, music, and creative marketing? Do you want to kick-start your career in one of the most innovative guitar brands in the world? We're looking for a motivated and enthusiastic apprentice to join our team as a Marketing Executive., · Assisting in creating and implementing marketing strategies to promote PRS Guitars and Accessories.
· Maintaining and updating the company's B2B website and online product listings.
· Assisting in content creation such as product descriptions and product images.
· Monitoring e-commerce sales performance and providing reports to the team.
· Supporting the operations team to ensure product availability.
· Conducting market research to identify trends and competitor activities.
· Supporting email marketing campaigns and promotional events.
· Learning about the guitar industry and customer preferences to optimize marketing efforts., * Coordinate and maintain key marketing channels (both digital and offline)
- Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
- Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
- Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
- Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
- Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
- Coordinate several marketing campaigns/projects/events to agreed deadlines
- Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
- Monitor project budgets within their scope of work using appropriate systems and controls
- Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
- Assimilate and analyse data and information from a range of sources to support marketing activities
- Evaluate data and research findings to derive insights to support improvements to future campaigns
- Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
- Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM
Training schedule
Minimum of 6 hours off-the-job training per week towards the Level 4 Marketing Executive apprenticeship.
Blended learning, with online study materials, monthly one-to-one online tutorials and topic-specific webinars.
Requirements
Creative & Photography Microsoft Office Suite Communication Skills Ability to work independently as well as part of a team, Functional Skills in English and maths if required, After successful completion of the EPA, the apprentice will be able to register as an Affiliate Member of the Chartered Institute of Marketing (CIM) - membership fee applies
We have mapped the knowledge content to the CIM Level 4 Certificate in Professional and Digital Marketing, so the apprentice will be able to gain a qualification by taking 2 modules instead of 4., Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know., * Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Customer care skills
- Presentation skills
- Analytical skills
- Logical
- Team working
- Creative
- Initiative
- Non judgemental
- Photography (not essential)