Social & Content Executive (Tik Tok focus) | Beauty Brands

This position is ideal for someone passionate about skincare, haircare, dermatology education, and social storytelling - with a strong understanding of current trends across TikTok alongside Instagram, YouTube, and emerging platforms.

As Social & Content Executive, you'll:

• Develop and execute content concepts that align with each brand voice and campaign goals.

• Produce engaging photo, video, and written content for social platforms (Instagram, TikTok, YouTube Shorts, Pinterest, LinkedIn).

• Collaborate with dermatologists, trichologists and internal experts to translate clinical information into relatable, consumer-friendly content.

• Maintain a consistent posting schedule across channels to optimize reach and engagement.

• Stay ahead of industry and platform trends to propose and test new creative ideas.

Community Engagement & Brand Voice:

• Engage authentically with our audience by responding to comments, DMs, and community discussions.

• Partner with influencers, derm professionals, and brand ambassadors to co-create content.

• Ensure all content adheres to brand guidelines, dermatological claims accuracy, and regulatory standards.

Analytics & Optimization:

• Track content performance and audience insights to inform creative direction.

• Conduct monthly reviews of engagement metrics to refine strategy.

• A/B test content formats, posting times, and hooks to drive higher engagement and conversions.

• At least 1 year in a content or copy-related role

• Degree in English Language/Literature, Journalism, Marketing or Creative Writing preferred

• Excellent written and verbal communication skills

• A solid grasp of the English language/ grammar and ability to spot errors quickly

• An understanding of how to optimise content for web and app to improve user experience

• Experience of writing content for SEO

• Knowledge of management platforms and reporting tools such as Content Square, Google Analytics and Keyword Planner

• Self-starter with strong project management and attention to detail.

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.

• Don't want to work on your birthday? We don't either! Enjoy your day off on us!

• Enhanced maternity and paternity pay, depending on length of service.

• Up to 10 days compassionate leave.

• Buy back up to 3 days each year.

• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.

• Access our in-house CBT therapist.

• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

• State-of-the-art on-site gym.

• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.

• Subsidised bus pass from Manchester City Centre to our ICON office.

• Up to 50% staff discount on THG brands.

• On-site staff shop.

• Access to on-site barber.

• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for? Life at THG Beauty We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader., THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.