Gonçalo Sequeira

Personal Branding for Top HR Professionals

Stop chasing candidates and clients. Build a personal brand that makes top talent and new opportunities come directly to you.

Personal Branding for Top HR Professionals
#1about 3 minutes

Why every professional already has a personal brand

Your social media profiles constitute a personal brand, which can be leveraged on LinkedIn to attract candidates and clients more easily.

#2about 1 minute

Creating content that provides genuine value

Develop content by sharing industry insights from your daily work, telling engaging stories, and offering actionable tips from your own successes and failures.

#3about 2 minutes

Four common mistakes to avoid on LinkedIn

Avoid common pitfalls like being inconsistent, over-promoting your company, ignoring engagement, and relying too heavily on AI for content creation.

#4about 2 minutes

A personal journey to becoming a LinkedIn Top Voice

The speaker shares their story of starting on TikTok to practice English and consistently creating content on LinkedIn for three years to become a Top Voice.

#5about 2 minutes

Defining your niche and content focus

Build authority by identifying a specific niche and focusing your content on the "what" and "why" of your work, reserving the "how" for clients.

#6about 4 minutes

Using a calendar and repurposing your content

Use a content calendar to stay consistent and maximize your efforts by repurposing successful content across different platforms or at a later date.

#7about 2 minutes

How to structure your content plan and choose formats

Structure your content calendar with different formats for different days and start by choosing the format you are most comfortable with, like writing or video.

#8about 3 minutes

Three immediate steps to improve your LinkedIn presence

Get started by optimizing your profile with a professional photo, creating a content calendar for the next three weeks, and actively engaging with all comments.

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PMI GLOBAL STUDIO
Charing Cross, United Kingdom

Senior
Python
Tableau
Data analysis
Machine Learning