Social Media and Community Specialist
Role details
Job location
Tech stack
Job description
As a result of our continued success and growth, we're seeking a creative, results-driven Social Media and Community Specialist to join our dynamic Head Office marketing team in Rotherham. In this role, you'll be at the centre of our digital storytelling - planning, creating, and delivering engaging content that strengthens brand awareness, builds meaningful connections, and drives community engagement across all major social platforms.
Your work will inspire, inform, and entertain - whether it's a trending reel, a captivating caption, or a campaign that sparks conversation. Beyond content creation, you'll play a key role in communicating directly with our customers, responding to feedback, and ensuring their voices are heard. You'll actively manage interactions across platforms, handle queries and comments with professionalism, and feed valuable insights back into the wider business to help shape strategy and improve customer experience.
This is more than just posting content - it's about supporting our customers' needs, fostering trust, and creating a positive, responsive online community that reflects our brand values.
Office-Based Creativity
This role is fully office-based at our Rotherham Head Office (S60 2XR), where collaboration and creativity thrive. Being physically present allows for spontaneous idea-sharing, faster feedback loops, and a vibrant team culture that fuels our marketing success. You'll be part of a close-knit team of designers and copywriters that values face-to-face interaction, creative energy, and the ability to bounce ideas around in real time.
We believe that working together in person enhances productivity, strengthens relationships, and drives innovation - especially in a fast-paced creative environment. If you're someone who enjoys being immersed in a buzzing marketing team and contributing to a shared vision, this is the place for you.
Key Responsibilities
Content Planning & Publishing
o Own the social content calendar across platforms (Facebook, Instagram, X, YouTube, LinkedIn), aligned to product launches, seasonal moments and brand campaigns.
o Brief and collaborate with designers/copywriters to produce assets and draft on-brand copy, hashtags and CTAs
o Schedule, post and optimise content using social management tools.
Collaboration
o Work closely with marketing, design, and other teams to ensure consistent messaging and maximise campaign impact.
Short Form Video & Creative Production
o Coordinate the capture and edit of short-form content (Reels/Stories), motion-first updates and behind-the-scenes moments.
o Curate UGC and traveller stories; coordinate permissions and credits.
Influencer & Partner Support
o Help identify and coordinate creators/partners aligned to our audiences and trips.
Trend Monitoring
o Stay up-to-date with social media trends, features, and best practices to keep content fresh and relevant.
Brand Governance and Risk Management
o Safeguard tone of voice, brand guidelines and content approvals.
o Support a simple escalation process for sensitive comments or emerging issues.
Community Engagement
o Monitor and respond to comments, mentions and direct messages with warmth, speed and brand care.
o Proactively interact with followers to build a loyal community.
o Triage customer service queries to the right teams and maintain a professional, empathetic tone.
Insights, Reporting and Optimisation
o Track channel KPIs (reach, engagement, saves, shares, CTR, community health).
o Produce weekly/monthly dashboards and actionable insights; test and learn formats, timing and messaging.
o Monitor social listening, trends and competitor activity; surface opportunities proactively.
Requirements
Do you have experience in Social media management?, * Proven hands-on social media experience: managing social media platforms and creating content; understanding of audience engagement strategies.
- Planning and organisation: ability to manage multiple projects, confident managing calendars, approvals and multiple deadlines in a fast-paced environment.
- Tool familiarity: experience with social scheduling tools (e.g., Hootsuite).
- Collaboration skills: clear communicator who enjoys working closely with designers, copywriters and customer teams.
- AI awareness: able to use AI tools to ideate and draft, and then refine outputs to meet brand standards.
- Community management: etiquette and experience: responsive, empathetic and brand-safe.
- Analytics literacy: comfortable using native platform analytics (Meta, Instagram, YouTube, LinkedIn) to report and optimise.
Desirable Skills
- Experience coordinating UGC and influencer partnerships and brand collaborations (briefing, content rights, compliance).
- Knowledge of GA4, UTM tracking and social-to-site performance measurement.
- Ability to interpret data and adjust strategies for optimal performance.
- Understanding of travel/tourism audiences and seasonal dynamics.
- Basic proficiency in Adobe Creative Suite or similar design tools.
- Minimum of 3 years' experience in a similar role.
Benefits & conditions
- The opportunity to continue your professional development with the support of a Leger Shearings Group Scholarship.
- 30 days annual leave (including public holidays), increasing with tenure plus the option to purchase extra days.
- Your Birthday and Christmas Eve off.
- Up to £1,580 annual holiday contribution with Leger Shearings tours + 5 extra paid days to enjoy it.
- Free parking at our Rotherham Head Office.
If this sounds like you, then please get in touch - we're looking to make an appointment as soon as we meet a great candidate!
No agencies please.
Benefits:
- Additional leave
- Company events
- Employee discount
- Free or subsidised travel
- Free parking
