Paid Social Specialist

Hays Marketing are pleased to be working with a local software business who are expanding their in-house marketing team to take further control of digital activities. This business has great opportunities for further development and growth within a supportive and flexible environment., * Build, manage, and optimise LinkedIn and Meta campaigns across multiple sectors and geographies.

• Own targeting, bidding, ad copy, creative direction, and audience segmentation.
• Test and optimise ads and landing pages to improve conversion rates and pipeline quality.
• Partner with the Head of Digital Acquisition to allocate and manage budgets efficiently by region and product line.
• Collaborate with content and design teams to brief creatives that align with campaign goals.
• Report on key KPIs: CTR, CPL, lead quality, pipeline contribution, and ROI.
• Stay ahead of platform changes, algorithm updates, and industry trends to keep campaigns performing.

• 3-5 years of experience managing B2B paid social campaigns, ideally in SaaS or tech.
• Strong hands-on experience with LinkedIn Ads Manager and Meta Business Suite.
• Knowledge of audience strategy, creative best practices, and campaign measurement.
• Ability to work with performance data and turn insights into action.
• Experience working in cross-functional marketing teams and fast-paced environments.
• Familiarity with HubSpot, GA4, and attribution tools is a plus.