Digital Marketing & Content Designer
Role details
Job location
Tech stack
Job description
The Digital Marketing & Content Designer is responsible for creating compelling visual content across digital and traditional channels, ensuring a strong and consistent brand identity, managing the company website, producing and captioning video content, and analysing website performance to support marketing and business objectives., Graphic Design & Brand Identity
- Design graphics for social media (posts, stories, adverts)
- Create brochures, exhibition materials, and other printed collateral
- Develop and maintain visual brand identity, including style guides, brand assets, and templates
Video Production & Captioning
- Produce short-form video content for social media, web, and internal use
- Edit video and add captions/subtitles
- Coordinate and undertake video shoots
Website Management
- Maintain and update the website (content, images, UX adjustments)
- Implement CMS changes
- Ensure website design and content align with brand guidelines
Digital Content Creation
- Design web content with technical product and application input from colleagues (landing pages, blog, case studies)
- Work with marketing team to develop campaign assets
- Design email marketing templates
Analytics & Optimization
- Monitor website performance using analytics tools (e.g., Google Analytics)
- Generate monthly/quarterly reports on website traffic, user behaviour, conversions
- Recommend and implement improvements (UX, SEO, AEO, content) based on data
Collaboration & Project Management
- Work with Sales & Marketing Director on campaign planning and execution
- Coordinate with external agencies and partners when needed
- Support event planning and coordination
- Manage multiple projects, deadlines, and priorities independently
Requirements
Technical / Design Skills
- Proficient with visual marketing tools (e.g. Adobe Creative Suite, Canva, or others)
- Experience with video editing tools
- Strong understanding of web CMS (e.g., WordPress)
- Skill in designing for both print and digital
Digital Marketing / Analytics
- Familiarity with Google Analytics (or equivalent)
- Understanding of SEO, AEO, and web performance principles
- Ability to interpret data and make recommendations
Creative & Branding
- Eye for detail and strong visual design sense
- Ability to translate brand strategy into visual assets
- Strong storytelling skills (for video and web content)
Communication & Collaboration
- Excellent written and verbal communication (English language)
- Experience working cross-functionally
- Project management: ability to manage deadlines and stakeholders
Experience
- Ideally minimum 1-2 years' experience in a similar role (or agency background)
- Experience of working in an SME or small marketing team is a plus
Education
- Degree in Graphic Design, Digital Media, Marketing, or equivalent is preferred but not mandatory
Personal Attributes
- Proactive, self-starter
- Adaptable and flexible - comfortable juggling design, content, and technical tasks
- Strong organisational skills
- Creative thinker with a commercial mindset
Skills
- Excellent written and verbal communication
- Proficient with visual marketing tools
- Experience with video editing tools
- Strong understanding of web CMS
- Skill in designing for both print and digital
- Ability to interpret data and make recommendations
- Familiarity with Google Analytics (or equivalent)
- Eye for detail and strong visual design sense
- Ability to translate brand strategy into visual assets
- Experience working cross-functionally