Website Analyst

This is an excellent opportunity to play a pivotal role in the transformation of the UK's leading online veterinary brand. The Website Analyst will establish the website analytics capability within the eCommerce department, providing the insight and analysis needed to deliver an exceptional customer experience and drive commercial performance.

Working under the guidance of the eCommerce Lead, you will be fully briefed on the business strategy, plans, and investment priorities. In return, you will be expected to deliver robust, data-driven insight that informs decision-making and continuously improves customer journeys, and website performance.

This role is central to interpreting online user behavior, defining key performance metrics, and identifying opportunities to enhance engagement and revenue. You will work closely with teams across eCommerce (product, multivariate testing, and operations), as well as marketing and commercial, to build a comprehensive suite of reports that assess website performance from both a strategic and operational perspective.

Your analysis will span the full website ecosystem, including integrations with order management systems, payment gateways, tracking and attribution tools as well as marketing platforms - ensuring data consistency and actionable insights across all digital touchpoints.

Main Responsibilities:

• Define, monitor, and communicate KPIs across traffic, engagement, and conversion metrics. To interpret daily website performance for business stakeholders.
• Act as a senior point of contact for business stakeholders for insights or queries
• Investigate anomalies or changes in performance and present findings with clear, data-backed narratives.
• Complete periodic and adhoc website analysis using tools such as Google Analytics, Content Square, PowerBi & SQL) to identify trends, issues, and opportunities for improvement.
• Scope, plan, build & enhance a suite of website reports & dashboards to improve the business' data driven decisioning
• Contribute to the continuous enhancement of analytics frameworks, ensuring accuracy and consistency & manage a rollout
• Ensure all changes follow structured change management, test and documentation practices
• Communicate status, risks, and timelines effectively to stakeholders
• Really understand the relationship between traffic across channels, sessions and conversion rate. Ideally having proven impact using advance analysis previously
• Manage and validate data capture through analytics and tag management systems (e.g. Google Tag Manager, Adobe Analytics).
• Provide actionable insights and recommendations to improve website conversion and user journeys.
• Partner with marketing and UX teams to support and evaluate A/B and multivariate testing.
• Support wider business analysis, including campaign tracking and attribution.
• Collaborate on customer journey and funnel analysis across multiple channels.
• Lead knowledge sharing and best practice for analytics within the wider business.
• Assist with requirements gathering for new analytics tools or data integrations., True to our values, we care about our employees and genuinely want our teams to have the best experience at work possible. You will work with our friendly teams in a dog-friendly office environment and have access to the following benefits

Do you have experience in Software development?, * Previous experience in website or digital analytics roles.

• Must have a supportive and approachable nature. Competent to work unsupervised but happy to work collaboratively as part of a team.
• Excellent organizational skills with the ability to manage multiple projects and prioritize resources.
• IT Literate - able to use MS Office to manipulate data, present findings and work in ticketing systems (Zendesk, JIRA).
• Proven expertise working with Google Analytics 4 (GA4) or similar (Adobe Analytics etc) datasets.
• Confident SQL querying, table and view creation skills.
• Proven expertise in Power BI, including MDX.
• Advanced Excel or Google Sheets capability. With strong analytical skills with the ability to translate complex data into actionable insight.
• Strong communication skills, able to present insights clearly to technical and non-technical audiences.
• It is important you have an eye for detail and take pride in quality of solutions to ensure we deliver the best customer experience.
• Ability to understand complex business problems and processes to determine creative solutions.
• Strong interpersonal skills, with the ability to generate and build effective relationships with team members.
• Possess a fundamental understanding of end-to-end customer experience integration and dependencies
• Driven by results and the delivery of a quality service. Enjoy working within a fast-paced environment and adaptable to changing priorities, As a BAME and LGBTQ+ inclusive employer, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.

• Your birthday as a paid day off each year
• Discounts across most of our products together with discounted veterinary fees within IVCE practices - up to 50% discount!
• Bring your dog to work
• Company pension - Employee 5% / Employer 3%
• EAP and supportive wellbeing programmes
• Family friendly policies
• Access to our rewards platform where you can enjoy discounts with a wide variety of retailers
• Cycle to Work Scheme
• Healthcare Cash Plan scheme
• Engagement activities, * Additional leave
• Company pension
• Cycle to work scheme
• Employee discount
• Enhanced maternity leave
• Free parking
• Health & wellbeing programme
• On-site parking
• Private dental insurance
• Referral programme
• Sick pay

As one of the UK's biggest and most trusted suppliers of affordable veterinary medicines and pet products, our aim is simple - to provide the very best for the nation's pets just as we do for our own. Not only are we one of the largest retailers of pet medications: we're also part of IVC Evidensia, the UK and Europe's largest veterinary group. At Pet Drugs Online we're striving to give our customers a fantastic experience and we recognise that our ability to do that rests with our greatest asset - our people. We feel personally invested in the continued success of the business and we aim to create a working environment that encourages you to feel the same way.