CRM Marketing Automation Manager (Salesforce)

Location : Hybrid, two days a week in office - based out of Kent, not far from Tunbridge WellsThe team youll be joining is mid transformation of CRM journeys for this financial services giant. Youll join an existing team who are growing to support the creation of new customer journeys and CRM workflows being built upon Salesforce Marketing Cloud.With this role leaning into the technical side of the platform, handling the build and creation of said journeys, implementing dynamic content within complex customer communications across both promotional and operational communication journeys.Because this sits within financial services, theres a heavier emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied

all at an individual level and how thats delivered at scale through automation.This team are building a whole new next generation of CRM capability for the business. Looking to level up the sophistication of CRM journeys and automation. Which will include testing AI capabilities too within Salesforce.With all this comes the need for testing

both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications. So having a solid understanding in how to create and implement effective test and learn strategies will be important.What youll be involved inCreating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem

Working with BA and tech teams to align workflows, architecture and product requirements

Translating commercial objectives into clear, usable CRM objectives and comms

Shaping propositions for new capabilities and guiding them from idea to launch

Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys

Spotting friction points and recommending changes that will lift engagement and enhance the customer experience

Keeping delivery on track across product, digital, engineering and operational teamsWhat helps you succeed hereExperience within CRM Operations/CRM Automation working with Salesforce/SFMC

Confidence turning data, research and customer behaviour into sophisticated CRM journeys

Experience of the above within a regulated environment

financial service, utilities, insurance, healthcare, telecoms, etc.

Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content

The ability to simplify technical detail for stakeholders and keep teams aligned

Curiosity, structure and a habit of nudging things forward even when the detail is evolvingWant to Apply? Heres how:Applicants must have the right to live and work in the UK.

Salary : £45k to £55k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.