Website Manager

• Fully manage and maintain the Nomad Jewels website (updates, UX improvements, bug fixes, speed optimisation, user pathways).

• Develop a website structure that improves client experience and conversion.

• Lead, implement, and monitor a full SEO strategy (technical, content, on-page, off-page).

• Research, propose, and implement relevant AI tools to enhance customer experience (personalisation, virtual assistance, product recommendations).

• Develop and manage a website chatbot powered by AI (ChatGPT or similar), including sales-conversion scripts.

• Implement referral and brand interaction strategy through ChatGPT (visibility, structured answers, brand data integration, conversational sales pathways).

• Monitor analytics (traffic, conversion, SEO metrics, user behavior) and provide monthly reports.

• Advise on digital growth opportunities across website, e-commerce, social media, and campaigns.

• Ensure digital brand consistency aligned with Nomad Jewels' luxury positioning., * Email marketing automation (Klaviyo, Mailchimp, etc.).

• Video or visual optimization for web content and campaigns.

• Basic design skills to create landing pages or visual enhancements.

Deliverables

• Monthly report on performance (SEO, analytics, conversion).

• Roadmap for AI deployment & ChatGPT referral strategy.

• Implementation timeline for website improvements.

• Quarterly digital growth strategy tailored to brand KPIs.

Type of Collaboration

• Freelance contract or agency partnership.

• Monthly retainer + additional projects if required.

• Proven expertise in managing e-commerce websites (luxury, jewelry, fashion or lifestyle preferred).

• Strong knowledge of Shopify (or specify your platform).

• Demonstrable experience in AI implementation (chatbots, personalization tools, automation workflows).

• Experience integrating brands into ChatGPT referral systems and conversational search optimization.

• Deep understanding of SEO with measurable results.

• Strong analytical skills (Google Analytics, Search Console, Meta Insights).

• UX/UI understanding focused on conversion.

• Strategic mindset with proactive solution proposals.

• Fluent in English and French (written and spoken), to support global customers and bilingual brand communication.

Optional / Nice-to-Have Skills

• Paid ad campaign management (Meta, Google) targeting premium audiences.

Nomad Jewels, a fine-jewelry brand based in Switzerland, is looking for an experienced freelancer or agency to take over our digital infrastructure. This role includes managing the website, SEO performance, AI integration, ChatGPT referral strategy, and offering ongoing digital marketing guidance adapted to a luxury brand.