Data Analyst / Senior Data Analyst

This permanent position is open to considering candidates at Data Analyst or Senior Data Analyst level. This role involves working on high-impact analytics projects for major brands, turning complex data into clear insights and strategic recommendations., * Designing and running test-and-learn programmes for marketing and CRM activities

• Using AI-enabled tools to identify creative performance drivers and explain "what's working and why"
• Building audience/customer profiles and reporting insights back to stakeholders
• Delivering post-campaign analysis with optimisation recommendations
• Supporting data-driven customer journey design with cross-functional teams
• Creating KPI trees/measurement frameworks to define key metrics
• Extracting and transforming data using Python and SQL from cloud environments (AWS/Azure/GCP)
• Building dashboards in Tableau and Power BI
• Applying web analytics and social listening to enrich performance understanding

• Strong experience with Python and SQL
• Hands-on web analytics experience
• Proficiency in Tableau and Power BI
• Experience with social listening tools and methodologies
• Ability to work with customer-related datasets (marketing analytics, sales/product analysis, profiling)
• Familiarity with cloud environments (AWS/Azure/GCP)
• Analytical curiosity, attention to detail, and ability to question data quality
• Clear communication skills and confidence presenting findings

Nice-to-haves:

• Statistics and experimentation (A/B, multivariate)
• Segmentation/modelling experience
• Exposure to marketing orchestration/ad-tech tools (Salesforce, Braze, Adobe, DSPs)
• Light data engineering in cloud environments